Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Why every blog needs an editorial calendar
Reputation Ink | Feb. 25, 2015 | INKsights Blog
Many of the clients we work with understand the benefits of having a blog. Most, however, haven’t embraced developing an…
Inbound marketing strategy: Where to focus in 2015
Heather Kingry | Feb. 19, 2015 | INKsights Blog
As inbound marketing gains in popularity, some companies are playing catch up, while others are…
2 simple Gmail hacks for the efficient communications professional
Reputation Ink | Feb. 17, 2015 | INKsights Blog
Whether you’re in public relations, journalism or content marketing, the meat of your job is…
Marketing automation is not a strategy (and it’s useless without content)
Michelle Calcote King | Jan. 26, 2015 | INKsights Blog
Do NOT buy that marketing automation software (just yet). Before you pull the trigger, please read this blog post first….
Building business relationships means picking up the phone
Reputation Ink | Jan. 13, 2015 | INKsights Blog
I’ll admit it: I hate talking on the phone. I’m in my early 30s, so…
Want employees to learn and grow? Let them blog
Michelle Calcote King | Jan. 9, 2015 | INKsights Blog
How content marketing can fuel employee learning and development I have always been an insatiable…
We’re hiring: how to get the gig
Reputation Ink | Jan. 6, 2015 | INKsights Blog
Have you finished polishing your clean slate yet? Happy 2014, I mean 2015 (ugh, I’ll be doing that for at…
Yes, it’s that New Year’s post: one look back, two steps ahead
Michelle Calcote King | Jan. 5, 2015 | INKsights Blog
2014 was a big year for Reputation Ink. As many of us do at this…
Happy Holidays!
Reputation Ink | Dec. 19, 2014 | INKsights Blog
Regift this: 6 tips to boost content sharing
Heather Kingry | Dec. 18, 2014 | INKsights Blog
Outside of marketing, a regift would be considered a great insult to the recipient. In the content world, it’s one…
Social media stocking stuffer: tips for managing your company accounts
Reputation Ink | Dec. 16, 2014 | INKsights Blog
What’s my secret to being the coolest Santa? Pinterest. I click over to the giftee’s…
Converting website visitors into customers—the content marketing conversion process explained
Michelle Calcote King | Dec. 12, 2014 | INKsights Blog
With any marketing, the end goal is to make money, right? If you talk to…
