Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Why editorial calendars are a must for AEC PR in 2023
Reputation Ink | Jan. 31, 2023 | INKsights Blog
Sometimes working with the media can be like trying to predict all the change orders an owner will have on…
Tangible ways AEC companies can reach their target audience in the metaverse
Reputation Ink | Jan. 16, 2023 | INKsights Blog
Although abstract in nature, the metaverse is transforming the universal business landscape (and by extension…
What AEC firms need to know about Google’s ‘helpful content’ algorithm update
Reputation Ink | Nov. 30, 2022 | INKsights Blog
Google recently launched a ‘helpful content’ update to its search algorithm to prioritize unique and…
What to do when a thought leader leaves your AEC firm
Reputation Ink | Oct. 28, 2022 | INKsights Blog
Ascribing authorship of an industry topic to an employee at your architecture, engineering or construction (AEC) firm comes with one…
Architecture public relations: 6 publications every architectural firm should target to showcase projects, expertise
Michelle Calcote King | Jun. 28, 2022 | INKsights Blog
Here are six architectural publications (for commercial/non-residential architects) that we recommend and how to get…
9 mistakes marketers should avoid when interviewing architects, engineers and construction pros for thought leadership content
Reputation Ink | Mar. 10, 2022 | INKsights Blog
So you read our guide on improving your subject-matter-expert interviewing skills and now you think…
Reprint Rights 101: How AEC firms can promote media hits without getting sued
Kevin Aschenbrenner | Jan. 27, 2022 | INKsights Blog
Great news! You or one of your architecture, engineering and construction (AEC) subject matter experts published an article or got…
Crisis PR and the FIU bridge collapse: 8 ways to prepare your AEC firm for the worst
Michelle Calcote King | Mar. 30, 2018 | INKsights Blog
“By the time you hear the thunder, it’s too late to build the ark.” —Unknown…
A Q&A with Cosential: The CRM made especially for AEC
Reputation Ink | Mar. 30, 2017 | INKsights Blog
Our team recently had the pleasure of mingling with movers and shakers in the…
How to address your AEC prospects’ sales objections with great content
Reputation Ink | Mar. 14, 2017 | INKsights Blog
Think back to your firm’s last major client project. Now consider the process of winning that contract in the first…
9 ways AEC firms are missing the mark with content marketing
Reputation Ink | Mar. 9, 2017 | INKsights Blog
Content marketing isn’t going away anytime soon, especially in B2B markets that have a lengthy…
Why your AEC firm’s business development team should be using your content (and 5 ways to do it)
Reputation Ink | Mar. 2, 2017 | INKsights Blog
So your firm is producing useful, educational, client-centric content. Or maybe you’re just exploring content…
