Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Why AEC Firms Need to Know About the ‘Excess Share of Voice’ Rule
Michelle Calcote King | Mar. 28, 2023 | INKsights Blog
There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that have a higher “share of voice” than their “share of…
Say It to My Face: How AEC Companies Should Handle Their Social Media Haters
Reputation Ink | Feb. 24, 2023 | INKsights Blog
While social media allows architecture, engineering, and construction (AEC) firms to reach a broad audience…
Why Editorial Calendars Are a Must for AEC PR in 2023
Reputation Ink | Jan. 31, 2023 | INKsights Blog
Sometimes working with the media can be like trying to predict all the change orders…
Tangible Ways AEC Companies Can Reach Their Target Audience in the Metaverse
Reputation Ink | Jan. 16, 2023 | INKsights Blog
Although abstract in nature, the metaverse is transforming the universal business landscape (and by extension the marketing field) in ways…
What AEC Firms Need to Know About Google’s ‘Helpful Content’ Algorithm Update
Reputation Ink | Nov. 30, 2022 | INKsights Blog
Google recently launched a ‘helpful content’ update to its search algorithm to prioritize unique and…
What to Do When a Thought Leader Leaves Your AEC Firm
Reputation Ink | Oct. 28, 2022 | INKsights Blog
Ascribing authorship of an industry topic to an employee at your architecture, engineering or construction…
Architecture Public Relations: 6 Publications Every Architectural Firm Should Target to Showcase Projects, Expertise
Michelle Calcote King | Jun. 28, 2022 | INKsights Blog
Here are six architectural publications (for commercial/non-residential architects) that we recommend and how to get your firm’s work featured in…
9 mistakes marketers should avoid when interviewing architects, engineers and construction pros for thought leadership content
Reputation Ink | Mar. 10, 2022 | INKsights Blog
So you read our guide on improving your subject-matter-expert interviewing skills and now you think…
Reprint Rights 101: How AEC firms can promote media hits without getting sued
Kevin Aschenbrenner | Jan. 27, 2022 | INKsights Blog
Great news! You or one of your architecture, engineering and construction (AEC) subject matter experts…
Crisis PR and the FIU Bridge Collapse: 8 Ways to Prepare Your AEC Firm for the Worst
Michelle Calcote King | Mar. 30, 2018 | INKsights Blog
“By the time you hear the thunder, it’s too late to build the ark.” —Unknown It’s everyone’s worst nightmare in…
A Q&A With Cosential: The CRM Made Especially for AEC
Reputation Ink | Mar. 30, 2017 | INKsights Blog
Our team recently had the pleasure of mingling with movers and shakers in the…
How to Address Your AEC Prospects’ Sales Objections With Great Content
Reputation Ink | Mar. 14, 2017 | INKsights Blog
Think back to your firm’s last major client project. Now consider the process of winning…
