Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Social media video matters: why and how to do it at your AEC firm (with examples)
Sofia Millar | Apr. 30, 2024 | INKsights Blog
If you want to keep the social media algorithm happy — and more importantly, your audience engaged — you should…
April AEC firm rankings, lists, awards and PR opportunities
Shelby Gambrell | Apr. 15, 2024 | INKsights Blog
Happy Earth Month! Whether you’re building green or repurposing content, April is a good time…
How AEC firms can craft a winning DBIA awards submission
Reputation Ink | Mar. 26, 2024 | INKsights Blog
Because the DBIA Awards are so competitive, they require a lot of diligence and documentation…
March AEC firm rankings, lists, awards and PR opportunities
Shelby Gambrell | Mar. 13, 2024 | INKsights Blog
Mid-March can be a time when luck is top of mind. And while we love a found penny and the…
February 2024 AEC firm rankings, lists, awards and PR opportunities
Shelby Gambrell | Feb. 16, 2024 | INKsights Blog
Roses are red, Violets are blue. Your AEC firm wants recognition, And we want that…
Going for gold: how to build a reputation as an AEC industry safety leader
Reputation Ink | Dec. 21, 2023 | INKsights Blog
Building a reputation as a safety leader is a highly effective way to set your…
Shutting the revolving door: how AEC firms can leverage marketing for employee retention
Reputation Ink | Nov. 28, 2023 | INKsights Blog
Labor woes have the architecture, engineering, and construction (AEC) industries in a choke hold. A decreased interest in the trades…
Looking for a marketing and PR agency? Consider niche AEC specialists
Reputation Ink | Oct. 23, 2023 | INKsights Blog
If your company or firm’s marketing team needs a little extra help, or you’re starting…
How AEC seller-doers can build relationships, drive revenue through podcasting
Ashton Nichols | Aug. 28, 2023 | INKsights Blog
When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast…
![How AEC employees can contribute marketing videos with their smartphones [infographic]](https://www.rep-ink.com/wp-content/uploads/2017/10/EMPLOYEE-GENERATED-VIDEO.png)
How AEC employees can contribute marketing videos with their smartphones [infographic]
Reputation Ink | May. 31, 2023 | INKsights Blog
You don’t need a Hollywood movie studio to be a B2B video marketer. In fact, you already have a team…
Why AEC firms need to know about the ‘excess share of voice’ rule
Michelle Calcote King | Mar. 28, 2023 | INKsights Blog
There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that have a higher “share of…
Say it to my face: How AEC companies should handle their social media haters
Reputation Ink | Feb. 24, 2023 | INKsights Blog
While social media allows architecture, engineering, and construction (AEC) firms to reach a broad audience…
