In the growing (and fast) tech space, buyers are too savvy to fall for a hard-sell, advertising-led approach. No strangers to research, they want content that provides actionable solutions to their problems.
The buying decision can be accelerated when your company is viewed as a go-to resource before any formal introduction or meeting has taken place. Providing useful content is the gateway to gaining the trust of your audience. Through third-party endorsement by relevant media outlets, you’ll be seen as more credible and trustworthy. It’s a relationship that can’t be formed overnight, but it’s also made to last as long as you keep the momentum going with valuable information.
Stand out in crowded market
SaaS (software-as-a-service) and PaaS (platform-as-a-service) providers may not have tangible products to sell, but their challenges are all too real — from standing out in a sea of competitors to convincing prospects to sign up for free trials.
One way to break through? Solid content strategy. By creating targeted content for each stage of the buyer’s journey, we help SaaS companies attract high-quality leads, then nurture them with helpful content until they are ready to buy.
We’ve also helped clients expand their marketing efforts to include account-based marketing (ABM), taking content to the next level through tailored messages that resonate with target accounts.