BUSINESS-TO-BUSINESS (B2B) FIRMS

Powering Growth for Business-to-Business Firms

At Reputation Ink, we help business-to-business (B2B) companies elevate their brand, showcase their expertise, and drive growth through smart, strategic marketing, public relations, and content.

Home / Industries / Business to Business

Who We Work With

Consulting Firms

Management, strategy, HR, IT, and specialized advisory

Financial Services

Investment firms, timberland management organizations, fintech, insurance, accounting

Technology Companies

Software, SaaS, cloud services, data analytics, cybersecurity

Marketing & Creative Agencies

As a strategic partner or white-label content provider

Other B2B Organizations

Professional services, industrial, manufacturing, logistics, and more

Our Core Services

Marketing Strategy

We help B2B firms build the foundation for effective marketing and business development through:

  • Brand messaging and positioning
  • Marketing audits and assessments
  • Share of voice and competitive analyses
  • Campaign planning and roadmap development

Public Relations

We elevate your firm’s profile and authority by securing meaningful exposure through:

  • Thought leadership strategy and media placement
  • Awards and rankings strategy, submission, and promotion
  • Speaking engagement identification and pitching
  • Media relations with national business outlets and niche trade publications

Content Marketing

We create and amplify high-quality content that educates, engages, and converts B2B buyers:

  • Content development (white papers, e-books, case studies, blog posts, articles)
  • Ghostwriting for executives and subject-matter experts
  • Webinars and virtual events
  • Podcasts (production, guest booking, promotion)
  • Email marketing campaigns and nurture sequences
  • Social media strategy, management, and content creation

Creative Capabilities

We bring your brand to life with polished, on-brand creative work, including:

  • Marketing materials (brochures, sales sheets, presentations)
  • Video marketing (client stories, brand videos, explainer videos)
  • Holiday campaigns and special initiatives
  • Visual design aligned with brand guidelines and audience needs

Building Brands, Amplifying Expertise, Driving Growth

We understand that B2B buyers are demanding: they want detailed, high-quality information, logical arguments, and clear proof of value — delivered across a long and complex sales cycle. Our team partners with B2B firms across consulting, financial services, technology, and other professional services to meet these demands and stand out in competitive markets.

Deep B2B Expertise

We understand the long sales cycles, multiple decision-makers, technical complexity, and trust-based nature of B2B marketing.

Integrated Strategy & Execution

We don’t just develop strategies — we help you implement them, combining planning, content, PR, and creative for end-to-end support.

True Subject-Matter Storytelling

Our skilled team knows how to extract insights from your technical experts and turn them into compelling, persuasive narratives.

Collaborative, Flexible Approach

We work seamlessly with in-house marketing teams, business development leaders, and subject-matter experts, adding capacity, expertise, and fresh perspective where you need it most.

Don't just take our word for it

Your Fast Track To Authority? Our Track Record.

“Reputation Ink’s team is incredibly proactive. They’re not order-takers. They come to the table with comprehensive PR strategies and marketing ideas that make my job easier and have helped build Superior’s national profile.”

Julie Thompson,
Marketing Director, Superior Construction

“Reputation Ink has helped us grow our business by elevating the profile of our subject-matter experts and highlighting our numerous projects in the media with engaging stories and well-written content. From major national outlets to niche trade publications, the Rep Ink team understands our target audience and showcases our expertise in the places where those decision-makers get their information. We really appreciate having y’all on board as our PR partner.”

Karen Calhoun,
Principal and Director of Business Development, McMillan, Pazdan, Smith

“Reputation Ink has exceeded our expectations and more in helping us secure the coverage and brand visibility we were seeking. Their legal PR team has been attentive and strategic with their suggestions. They have also been comprehensive in matching our leaders with media and awards opportunities that not only fit their individual marketing objectives but also LegalEase’s overarching goals. In all, Reputation Ink has done solid work with expanding our profile and visibility.”

Tariq Hafeez,
Co-CEO of LegalEase Solutions LLC

Learn more about success we’ve earned for our clients

Browse our recent case studies

Crafting attorney bios that instill trust, build relationships and boost reputation

Crafting attorney bios that instill trust, build relationships and boost reputation

Client situation Bilzin Sumberg Baena Price & Axelrod LLP (Bilzin Sumberg) is a high-profile, Miami-based commercial law firm with a…

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How high-quality content helped Instructure increase lead generation in a new market

How high-quality content helped Instructure increase lead generation in a new market

Client situation Instructure, a leading software-as-a-service (SaaS) technology company based in Salt Lake City, Utah, is a pioneer in the…

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Why industry focus matters more than agency location

Why industry focus matters more than agency location

Creating an ideal agency environment that maximizes client investment Before founding Reputation Ink in Jacksonville, Florida, Michelle Calcote King worked…

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How Patterson + Sheridan tells its technical story and wins new business with crisp, compelling content

How Patterson + Sheridan tells its technical story and wins new business with crisp, compelling content

Client Patterson + Sheridan, LLP is an intellectual property law firm specializing in patent preparation and prosecution, litigation and strategic…

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Managing a crisis: Preventing bad situations from getting worse

Managing a crisis: Preventing bad situations from getting worse

Preventing bad situations from getting worse Among the worst feelings in the world is the dread-inducing pit in your stomach…

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How content marketing grew Stellar into an industry authority and drove millions in revenue

How content marketing grew Stellar into an industry authority and drove millions in revenue

Client A half-billion-dollar design, engineering, construction and mechanical services firm, Stellar is a world leader in designing and building food…

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Join the INKsights Email List

Get Exclusive Updates on Awards, Lists, Rankings, Editorial Opps and More.

Subscribe to our newsletter, INKsights, to receive insights (pun intended) on thought leadership, public relations, and marketing for B2B professional services firms sent straight to your inbox.

Available only to our email subscribers: 

Once a month, you’ll receive the latest awards, rankings, lists and editorial opportunities in the legal or AEC industry (you choose which you’d like to receive).

In the off weeks, we send you our latest thinking on the marketing and PR issues facing those industries. You can opt out anytime (although we’ll bet our favorite coffee mug you’ll never want to leave).

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