Industries we serve

We Get Your Industry. Let’s Grow Your Authority.

We harness your specialized knowledge to create powerful messaging that converts.

Who We Work With

We’re Experts at Working with Experts

At Reputation Ink, we don’t try to be everything to everyone. We work with B2B professional services firms — those whose success depends on credibility, reputation and deep expertise. That focus makes us faster, more effective and more strategic partners.

Our clients include:

Legal

Law firms and attorneys across a wide range of practice areas

AEC

Architecture, engineering, and construction (AEC) firms

B2B

A range of other B2B and professional service consulting firms

Because professional services firms operate in complex, reputation-driven environments. The decision-makers they’re trying to reach — like general counsel, real estate developers, engineers, or procurement directors — are sophisticated buyers who expect substance, not fluff. We understand what matters to them, and we help our clients deliver the right message, in the right format, through the right channels.

Deep Experience in Legal and AEC

Legal

From litigation PR to thought leadership campaigns to rankings strategy, we’ve helped law firms build visibility with the audiences that matter most: in-house counsel, industry peers, and legal media. We understand bar advertising rules, confidentiality concerns, and the importance of building individual attorney brands alongside firm-wide recognition.

Architecture, Engineering & Construction

We know how AEC firms operate, what their clients care about, and what trade media value. Whether it’s highlighting technical innovation on a major project, writing for niche industry publications, or securing recognition for sustainability initiatives, we translate complex work into compelling stories that drive awareness and trust.

Legal Tech & Construction Tech

We also work with the technology companies that support these industries, helping them reach legal and AEC buyers through strategic PR, messaging, and content. Our domain expertise makes us fluent translators of both technical features and business benefits.

We’re not starting from scratch. We understand the terminology, business models, procurement dynamics, and buyer psychology of law and AEC firms. Whether we’re talking about litigation strategy or design-build delivery, we know how to communicate your value without slowing you down to define the basics.

We know how general counsel evaluate outside firms. We understand how AEC clients weigh proposals. We know what legal and industry journalists look for in a pitch. That means your messaging will resonate — because it’s grounded in real-world insight.

From Law360 and Bloomberg Law to ENR, Building Design + Construction, and niche construction and legal trade media, we’ve built relationships and placed our clients where it counts. We also track the awards, rankings, and speaking opportunities that actually move the needle — and help you avoid the ones that don’t.

Lawyers, engineers, and architects aren’t marketers — and they don’t have time to become one. We’re experts at knowledge extraction, crafting strong content from brief conversations and making efficient use of your team’s time. Our deep experience means we know how to write, pitch, and promote content that aligns with your firm’s voice and goals — without rounds of rewrites.

When you work with Reputation Ink, you’re not hiring an agency that has to “learn your industry.”

You’re hiring a team that already knows how to amplify your voice in it.

Case Studies

Discover some of the ways we’ve driven success for our clients. Then just imagine what we can do for you.

Crafting attorney bios that instill trust, build relationships and boost reputation

How high-quality content helped Instructure increase lead generation in a new market

Why industry focus matters more than agency location

Join the INKsights Email List

Get Exclusive Updates on Awards, Lists, Rankings, Editorial Opps and More.

Subscribe to our newsletter, INKsights, to receive insights (pun intended) on thought leadership, public relations, and marketing for B2B professional services firms sent straight to your inbox.

Available only to our email subscribers:
Once a month, you’ll receive the latest awards, rankings, lists and editorial opportunities in the legal or AEC industry (you choose which you’d like to receive).

In the off weeks, we send you our latest thinking on the marketing and PR issues facing those industries. You can opt out anytime (although we’ll bet our favorite coffee mug you’ll never want to leave).

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