Architecture, Engineering & Construction (AEC) Public Relations

Building Reputations That Win Projects

At Reputation Ink, we understand that good PR agencies secure media attention, but great PR agencies secure the right media attention in the right arenas.

Who We Serve

Architects

Engineers

Contractors

Construction product manufacturers

Service providers to the built environment

Proptech and construction technology (contech) companies

For over a decade, we’ve been helping architecture, engineering, and construction (AEC) firms elevate their visibility, win more projects, and strengthen their reputations by connecting them with the audiences, publications, and opportunities that matter most.

We specialize in public relations for the AEC sector and work with a wide range of firms, including architecture, engineering, construction, product manufacturing, technology, and service providers to the built environment. Our deep industry focus allows us to transform technical expertise into powerful PR strategies that directly support your business development goals.

What Sets Us Apart

We speak “engineer”

We know the difference between BIM and CAD, design-build and CMAR, and shop drawings versus as-builts.

Our team of former journalists and brand storytellers understands how AEC firms operate, where their expertise lies, and how to uncover the stories that matter — whether it’s a cutting-edge infrastructure project or an architect’s unique design philosophy.

Deep media relationships

We don’t cold-pitch. Thanks to years of experience, we have trusted relationships with key trade, business, and mainstream media.

Journalists and editors turn to us for expert sources, and we know exactly how to deliver timely, relevant insights that land coverage in outlets that matter — from ENR, Building Construction + Design and Architectural Record to The Wall Street Journal and Fox News.

Strategic, quality-driven PR

We know great PR isn’t a numbers game. It’s about securing meaningful, high-impact opportunities that move your firm closer to its long-term goals — not just racking up headlines.

We laser-focus on the right publications, awards, speaking opportunities, and industry associations to position your firm as an industry leader and trusted authority.

We position your architects, engineers, project managers and executives as go-to experts by crafting compelling narratives, securing bylined articles, arranging high-profile interviews, and identifying speaking engagements. We help translate complex technical expertise into clear, engaging insights that resonate with target audiences.

We proactively pitch your firm’s stories, projects, and expertise to the right media outlets, staying ahead of editorial calendars, news cycles, and trends. We monitor the media landscape daily, identifying opportunities for timely commentary and leveraging trending topics to position your firm at the center of the conversation.

We know which awards matter — and which are pay-to-play distractions. Our team continuously tracks AEC industry awards and has a proven track record of developing winning submissions. We handle the time-consuming details, helping your firm stand out without overwhelming your team.

We help you navigate the crowded world of AEC associations and conferences — securing speaking slots, building partnerships, and leveraging your membership for maximum visibility and impact.

Your firm’s latest projects aren’t just deliverables — they’re powerful stories. We highlight the people, innovations, and challenges behind your work, showcasing your expertise to current and prospective clients, partners, and top talent.

From proactive preparation to real-time crisis response, we provide expert guidance to protect your reputation when challenges arise. We offer media training, develop crisis communication plans, and help ensure you are prepared for the unexpected.

Our Proven Process

Discovery & Strategy

We start by digging deep into your firm’s goals, market position, differentiators, and expertise through strategic interviews, competitor analysis, and media audits. We identify key themes, opportunities, and audiences to shape a customized PR roadmap.

Proactive PR Execution

From pitch development to award tracking, editorial calendar planning, and thought leadership campaigns, we work proactively to ensure your firm’s voice is heard. We integrate closely with your internal marketing team to uncover storylines and stay ahead of the news cycle.

Transparent Reporting

We provide detailed, easy-to-understand monthly reports summarizing activities, results, media coverage, and next steps. You’ll know exactly what we’re doing, what’s working, and where we’re headed next.

“Reputation Ink’s team is incredibly proactive. They’re not order-takers. They come to the table with comprehensive PR strategies and marketing ideas that make my job easier and have helped build Superior’s national profile.”

Julie Thompson,
Marketing Director, Superior Construction

“Reputation Ink has helped us grow our business by elevating the profile of our subject-matter experts and highlighting our numerous projects in the media with engaging stories and well-written content. From major national outlets to niche trade publications, the Rep Ink team understands our target audience and showcases our expertise in the places where those decision-makers get their information. We really appreciate having y’all on board as our PR partner.”

Karen Calhoun,
Principal and Director of Business Development, McMillan Pazdan Smith

Check our our library of wins

Solving complex problems is kind of our thing.

A lot of agencies claim to deliver ROI, but can’t or won’t offer cold hard facts to back up the claims. Not us. We actually help clients solve complex marketing challenges, and keep score to make sure every win gets counted.

Crafting attorney bios that instill trust, build relationships and boost reputation

Client situation Bilzin Sumberg Baena Price & Axelrod LLP (Bilzin Sumberg) is a high-profile, Miami-based commercial law firm with a…

How high-quality content helped Instructure increase lead generation in a new market

Client situation Instructure, a leading software-as-a-service (SaaS) technology company based in Salt Lake City, Utah, is a pioneer in the…

Why industry focus matters more than agency location

Creating an ideal agency environment that maximizes client investment Before founding Reputation Ink in Jacksonville, Florida, Michelle Calcote King worked…

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Subscribe to our newsletter, INKsights, to receive insights (pun intended) on thought leadership, public relations, and marketing for B2B professional services firms sent straight to your inbox.

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Once a month, you’ll receive the latest awards, rankings, lists and editorial opportunities in the legal or AEC industry (you choose which you’d like to receive).

In the off weeks, we send you our latest thinking on the marketing and PR issues facing those industries. You can opt out anytime (although we’ll bet our favorite coffee mug you’ll never want to leave).

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