MEDIA TRAINING FOR LAWYERS
Empowering Attorneys to Speak With Clarity, Credibility and Confidence
When your attorneys speak to the media, they’re representing more than just their personal expertise — they’re shaping your firm’s reputation. Our media training equips lawyers with the skills, mindset and tools to become trusted, go-to sources for legal and business journalists.
This isn’t your typical “do’s and don’ts” seminar.
It’s a high-context, hands-on program grounded in real newsroom experience and tailored to the legal industry’s unique communication challenges.
Because we’ve been on the receiving end of law firm pitches, we bring practical, strategic advice to every training — helping attorneys demystify media expectations, think like editors and consistently show up as credible, compelling sources.
What the Curriculum Covers
Each training is tailored to your firm’s goals, practice areas and attorney experience levels. A typical curriculum includes:
How Journalists Think
Understand newsroom dynamics, editorial pressures and how legal stories take shape.
What Makes News
Learn how to spot trends, timing and angles that appeal to reporters.
Quote Crafting
Develop soundbites that are concise, insightful and on message — without sounding rehearsed.
Interview Prep
Master different formats: phone, email, video and in-person interviews — including body language, tone and pacing.
Managing Internal Expectations
Set realistic timelines and outcomes for media engagement while aligning with firmwide priorities.
Avoiding Common Mistakes
Identify and fix the top missteps lawyers make when speaking to media — from legalese overload to missed news windows.
Mock Interviews & Feedback
Put skills into practice with tailored, scenario-based mock interviews and real-time coaching.
Want to Help Your Lawyers Become Media-Ready?
Let’s talk about how we can train your team to be the sources reporters call — and audiences trust.
How to Rock Your Next Interview
Even the most seasoned professionals get nervous when the media calls. Our one-page guide offers actionable tips to help attorneys feel prepared and perform like pros — even if they’re not natural spokespeople.
Inside the cheat sheet:
- Questions to ask the reporter beforehand
- Interview do’s and don’ts
- How to pivot away from tricky questions
- Key reminders to stay on-message and make a strong impression
Get interview-ready in minutes.
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