Bylined Article Placement for Law Firms
In the world of legal marketing, few tactics build credibility like a well-placed bylined article.
Whether it’s a commentary in Law360, a practical guide in Corporate Counsel or a forward-looking piece in Legaltech News, contributed articles offer attorneys a high-impact way to showcase their expertise, shape the narrative and connect with target audiences — all on their own terms.
Turn Legal Insight Into Industry Influence
At Reputation Ink, we help law firms and attorneys do just that.
Our bylined article services are tailored specifically for legal professionals who want to elevate their profiles, build reputational capital and drive meaningful business development — without the unpredictability of live media interviews.
Our Process
We know lawyers are busy. That’s why we’ve created an efficient, collaborative process that turns your ideas and insights into polished, publication-ready content, with as little time investment on your part as possible.
Here’s how we do it:
Topic Strategy & Media Targeting
We help you identify compelling, timely topics that align with your practice area, client base and business goals — and that meet editorial standards for top-tier legal and business publications.
Pitch Development & Placement
Our PR pros craft custom pitches that editors notice. We handle all outreach, leverage our media relationships and manage the back-and-forth to get your article accepted.
Content Creation
We ghostwrite the article in your voice, incorporating your insights, client examples (with approval), and preferred messaging — then work with you to finalize it quickly and accurately.
Approval & Publication
Once approved, we coordinate with the publication to get it live — then help you secure reprint rights and ensure maximum exposure across your firm’s channels.
Promotion & Repurposing
A bylined article is just the beginning. We help you amplify it through social media, newsletters, thought leadership libraries and business development touchpoints.
Proof in Practice
Case Study: LegalEase Solutions
To position a new hire as a thought leader in contract lifecycle management (CLM), we secured multiple article placements and podcast interviews across top-tier legal tech outlets. This included bylined articles in Law Technology Today and Legal Tech News, plus a podcast with Ari Kaplan. The result? Increased visibility, stronger credibility and new business opportunities.
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