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Read what you missed:
Word Economy: Not Just Good Writing—good Marketing
Michelle Calcote King | Aug. 26, 2014 | INKsights Blog
“If I had more time, I would have written a shorter letter.” The old quote—attributed at times to Winston Churchill—says…
They’re Just Not That Into You: Why Journalists Aren’t Covering Your Press Releases
Reputation Ink | Aug. 21, 2014 | INKsights Blog
You take the time to write a compelling press release…
Still Using Newswires as Part of Your Public Relations Strategy? It’s Time to Reconsider That
Michelle Calcote King | Aug. 19, 2014 | INKsights Blog
Remember the good old days when you would publish a…
This Isn’t Your Mama’s Public Relations Anymore
Michelle Calcote King | Aug. 12, 2014 | INKsights Blog
I’ve worked in marketing and public relations for nearly two decades now, and the only constant in this field throughout…
Content Marketing and the Plain Language Movement: What You Need to Know
Michelle Calcote King | Jul. 31, 2014 | INKsights Blog
In 1970, Citibank set in motion a series of events…
Corporate Website Redesign: 7 Tips for Starting Off Right
Heather Kingry | Jul. 29, 2014 | INKsights Blog
Redesigning a large corporate or law firm website is no…
