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Read what you missed:
Why AEC Firms Need to Know About the ‘Excess Share of Voice’ Rule
Michelle Calcote King | Mar. 28, 2023 | INKsights Blog
There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that have a higher “share of voice” than their “share of…
Benchmark Litigation: Law Firm Submissions 101
Shelby Gambrell | Mar. 28, 2023 | INKsights Blog
Class is back in session! It’s been a minute, but…
What Legal Marketers Should Know About Google’s ‘Helpful Content’ Algorithm Update
Ashton Nichols | Mar. 9, 2023 | INKsights Blog
Google recently launched a “helpful content” update to its search…
Architecture Marketer Spotlight: Building Client Experience Into a Firm’s Brand
Reputation Ink | Mar. 5, 2023 | Spill The Ink Podcast
The client experience is at the heart of GBBN Architects’s brand and marketing strategy. Jennifer Sebranek, the firm’s chief marketing…
Say It to My Face: How AEC Companies Should Handle Their Social Media Haters
Reputation Ink | Feb. 24, 2023 | INKsights Blog
While social media allows architecture, engineering, and construction (AEC) firms…
What to Do When a Thought Leader Leaves Your Law Firm
Reputation Ink | Feb. 17, 2023 | INKsights Blog
Losing a leading professional hurts, especially if that lawyer or…