Project Storytelling for AEC Firms
Access the Storytelling Toolkit and Resources
Thanks for your interest in Steven Gallo’s presentation “Project Storytelling for AEC Firms” at the 2026 SMPS Missouri Valley Regional Conference.
During the session, we explored a simple but powerful idea:
Great projects don’t win on merit alone. They win when they’re told as compelling stories.
Complete the short form, and you’ll be directed to a page where you can download the session presentation and other resources.
You’ll also receive INKsights, our bi-monthly roundup of AEC awards, rankings, editorial opportunities and marketing insights. You can unsubscribe anytime.
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What you’ll get
Complete the short form below, and you’ll be directed to a page where you can download:
- The AEC Project Storytelling Toolkit — a practical guide designed to help marketers and technical professionals uncover the deeper story behind their projects, including:
- A structured questionnaire for extracting project stories from architects, engineers and project managers
- A narrative framework that positions the client as the hero and your firm as the guide
- Templates for proposals and blog posts
- The full presentation deck from the session — including the storytelling framework and examples of how AEC firms can transform technical project summaries into compelling narratives for proposals, presentations and marketing materials
- Additional resources — further reading on PR, thought leadership and visibility strategies for AEC firms
Instead of simply listing square footage, budget and schedule, these tools help you communicate why the project mattered and what changed as a result.