Humanizing AEC Firms in the Age of AI

Access the SMPS Session Toolkit and Marketing Resources

Computer screen displaying Humanizing AEC Firms in the Age of AI

As AI makes it easier for every firm to generate content, differentiation becomes harder. What still stands out is recognizable expertise: the people inside your firm whose insights, decisions and perspective build trust with clients.

This page includes the worksheet and resources referenced during Steven Gallo’s presentation, “Beyond Bots: Humanizing AEC Firms in the Age of AI,” at the 2026 SMPS Northeastern Regional Conference (NERC). Whether you attended — or are exploring these ideas for the first time — you can access the full toolkit and resources.

You’ll also receive INKsights, our bi-monthly roundup of AEC awards, rankings, editorial opportunities and marketing insights. You can unsubscribe at anytime.

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What you’ll get

  • The Humanizing AEC Marketing Toolkit — a practical worksheet to help your team identify experts and extract insights that you can turn into marketing content
  • The full presentation deck — slides from the SMPS NERC session
  • Additional resources — further reading on PR, thought leadership and visibility strategies for AEC firms

These tools are designed to help you move from generic marketing language to visible expertise that builds trust with clients.