Thank You
Your Session Resources
In an AI-driven world, content is easy to produce — but trust is built through visible expertise.
Below are the materials from our Humanizing AEC Firms in the Age of AI session at SMPS NERC 2026 to help you put that into practice.
Humanizing AEC Marketing Toolkit
Use the prompts and exercises in this guide to:
- Identify hidden experts within your firm
- Extract insights from subject-matter experts
- Surface expertise in proposals, case studies and marketing content
The worksheet is designed to help you translate the ideas from the session into practical action inside your firm.
Presentation Deck
Additional Resources
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If you’re exploring how to elevate your firm’s visibility through PR, thought leadership or strategic marketing, we’d love to talk.