Public relations and thought leadership marketing agency Reputation Ink has promoted Sofia Millar to account manager. She joined Reputation Ink as an account coordinator in December 2021. Read more +

Client situation Our Chambers clients range from 20-lawyer boutique litigation firms and employment boutiques, to midsize full-service and litigation firms. Members of the Reputation Ink legal team have been guiding firms on Chambers submissions since the guide was established. We have years of experience knowing how to best support clients with their submissions. Challenge Clients often come […]

Law firms are relationship-driven businesses — and not only in terms of attorney-client relationships. Aricia Gallaher’s recipe for success is to approach marketing with an understanding that nurturing connections is kingpin, both internally and externally. In this episode, Aricia discusses how being a servant leader has supported business growth at her law firm, Chambliss, Bahner & Stophel.

Client situation Alabama-based Lightfoot, Franklin & White LLC is a 70-lawyer civil defense litigation firm that specializes in product liability, white-collar crime, internal investigations, commercial disputes and more. The firm represents several Fortune 100 and 500 clients as well as major automakers, chemical manufacturers and original equipment manufacturers. We have worked with this client for […]

Professional services buyers want to see more than simple boilerplate to inform their decision about why they should hire you. Marketing needs to be tailored as much as possible to address their specific needs and concerns. Derek Goodroe, Marketing Director at Ashley McGraw Architects, shares his perspective on tailored marketing and proposal writing for architecture firms.

The legal industry isn’t known for its trailblazing progress on the diversity, equity and inclusion (DEI) front — but it is improving. Many law firms are integrating DEI strategy into their core business model, and the benefits of this shift are touching nearly every area, from prospecting and marketing to recruitment and talent development. In […]

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