Reputation Ink, a B2B professional services public relations and content marketing agency, was awarded a 2024 Award of Excellence by the Communicator Awards in the “Annual Report — Corporation or Business” category for producing client Superior Construction’s 2022 annual report. Read more +

Client situation Global forest products company Rayonier — which owns, manages or leases approximately 2.6 million acres — wanted to enhance its communications with its more than 300 employees across the globe. These employees are geographically dispersed, withmany working in the field, not in front of a desktop computer. The company was looking for an […]

It’s as untraditional as it gets, but having a non-attorney in the driving seat of your law firm can do wonders for streamlining operations, enhancing the client experience and strengthening team culture. But it’s not without its challenges — as our guest discovered when he built a law firm from the ground up (with the […]

Reputation Ink, a B2B professional services public relations and content marketing agency, was awarded a silver ADDY by the Jacksonville Chapter of the American Advertising Federation (AAF) for its creative video on the pitfalls of artificial intelligence. The three-minute clip, “When the bots take over your video,” playfully explores what can happen when businesses use AI without strategy or human oversight. Read more +

Professional services public relations and thought leadership marketing agency Reputation Ink has hired former legal industry journalist and communications professional Raychel Lean as an account manager, effective April 1. She brings with her more than a decade of experience in writing, editing, reporting, marketing, managing teams and overseeing print and online publications. Read more +

Here’s the setup Alabama Governor Robert Bentley was being investigated for using campaign resources to cover up an alleged affair with a senior staffer — and our client was spearheading the investigation. Challenge accepted. Litigation firm Lightfoot, Franklin & White’s white collar lead attorney Jack Sharman was retained as Special Counsel by the Alabama House […]

Michael Mantese is the marketing director at Eskew Dumez Ripple and an accomplished photographer. He sheds light on the importance of marketing analytics and people-first storytelling in communicating an architecture firm’s story. Michael also shares how his photography skills influence his work and ways marketers can collaborate with photographers to tell better project stories.