Firm-sponsored events strengthen community ties and create opportunities for attorneys to network with potential clients. But the traditional “lunch and learn” format simply doesn’t spark joy with everyone. In this episode, Gail Lamarche, Director of Marketing and Business Development at Henderson Franklin, teaches us a thing or two about creating unique and memorable law firm events.
Marketing and public relations agency Reputation Ink has promoted two of its longest-serving team members to Vice President roles. Shelby Gambrell is now the Vice President of Operations, with Steven Gallo serving as Vice President of Client Services. Read more +
Client Mas Energy, LLC develops and operates energy systems for some of the world’s largest companies and investors. The company’s approach centers on turnkey project development with a focus on renewable, clean and critical energy. Challenge In 2011, Mas Energy had a team of industry veterans with a combined 70 years of energy-development experience. After […]
To excel in an industry that never stops innovating, you have to be willing to grow and evolve with it. Architecture, engineering and construction (AEC) marketers often have to walk the fine line between honoring their firms’ rich history and showcasing how they’re embracing innovation. In this episode, Justin Juley shares learnings from Gannett Fleming TranSystems’ latest brand refresh, his thoughts on the digital marketing trends shaping his team’s work, and insights into the firm’s content strategy.
Reputation Ink, a national marketing and public relations agency focused on B2B professional services firms, has published a guide to navigating law firm awards, rankings and lists. The “Guide to Law Firm Awards, Rankings and Lists” equips law firms with tools and tips to elevate their profile in a competitive landscape by demystifying the inner mechanics and methodologies behind eight leading awards programs. Read more +
Reputation Ink account coordinator Kathryn Bracho, along with her former morning news colleagues at WBAY-TV in Green Bay, Wisconsin, has been nominated for a Chicago/Midwest Emmy award. The Action 2 News This Morning team received the nomination in the category of Outstanding Achievement for Morning/Daytime Newscast for their coverage of a ferocious winter storm in January 2024. Read more +
Client situation TruTechnology is a Jacksonville-based IT support provider serving small and medium businesses and nonprofits in Northeast Florida. Operating as “The Building IT Company” since 2002, the company wanted to use its name change to reflect its value and unique approach. The firm selected the name TruTechnology to reflect its model of transparency and […]
It’s easy to get lost in the complexities of a legal issue and the nuances of an industry, but effective marketing should always center around one thing: how does it make people feel about your firm? This is one of many insights that Strauss Troy’s director of marketing Jennifer Gault has acquired in her more […]