A marketable business is a profitable business—especially when it comes to law firms. Luis Scott, the Managing Partner of Bader Scott Injury Lawyers, believes you can turn your law firm into a successful business with targeted marketing and shared core values. Luis has helped hundreds of firms to level up their clientele and reach. He […]
How do you know if your firm’s website is creating traffic? You can just pump out new content regularly and hope for the best, but a better approach is tracking what actually gets noticed. Do you know exactly who interacts with your site and what information they need? Far too many attorneys misunderstand the marketing […]
Reputation Ink and its client Stellar have won a 2017 STAR Award from the Construction Marketing Association (CMA) for marketing excellence in the construction industry. Read more +
What is your dream job as a lawyer? Have you ever fantasized about getting away from billable hours and building stronger relationships with your clients? If so, it may be time to make the leap to an in-house legal counsel position. Amy Rowland, the Founder of Varia Search, is an expert at filling in-house legal […]
Alabama firm’s lead white collar lawyer provides commentary on MSNBC, quoted in major national publications about Trump-Russia investigation Read more +
What does the best version of your website look like to your clients? Should your header be more prominent, or is it better to focus on creating more content? While you could continue to guess which elements of your website will lead to more leads and conversions, there is a more effective and accurate strategy: […]
Michelle Calcote King is the Principal and President of Reputation Ink, a public relations and content marketing agency for law firms. Reputation Ink helps its clients build their reputations, communicate their expertise, and grow their businesses. With two decades of marketing and PR experience that spans from Australia to England and back to the US, […]
The Legal Marketing Association Southeast Region (LMASE) recognized Rep Ink’s PR campaign that garnered national media attention and generated new business for law firm Lightfoot, Franklin & White. Read more +
Michelle Calcote King is the Principal and President of Reputation Ink, a public relations and content marketing agency for law firms. Reputation Ink helps its clients build their reputations, communicate their expertise, and grow their businesses. With two decades of marketing and PR experience that spans from Australia to England and back to the US, […]
Does your law firm use LinkedIn advertising? If not, you could be missing out on building strong connections with quality leads and valuable referral partners. So, how can you start creating effective LinkedIn Ads today? AJ Wilcox, the Founder of B2Linked, has built countless ad campaigns in the last 15 years. After discovering the power […]