Master your firm’s marketing and PR strategy to become the obvious alternative for clients rethinking their reliance on large law firms. Let’s talk about the elephant in the boardroom: hiring a large law firm has become astronomically expensive. With some Big Law partners now commanding up to $2,500 an hour (yep, you read that correctly), the math […]
The architecture, engineering, and construction (AEC) industry is built on personal connection. Projects aren’t just about blueprints and budgets. They’re about people. Moreover, the journey from concept to project completion isn’t one that any AEC professional embarks on alone. Architects conceptualize designs, engineers optimize their plans, and construction professionals transform ideas into tangible things. It’s an […]
Creating an ideal agency environment that maximizes client investment Before founding Reputation Ink in Jacksonville, Florida, Michelle Calcote King worked for a variety of companies and agencies from the U.S. to England to Australia. She witnessed all extremes of the spectrum—from technology-resistant corporate cultures to virtual companies where consultants worked exclusively from home offices around […]
Raychel Lean, an account manager at professional services marketing and public relations (PR) agency Reputation Ink, has been named the 2025 chair of the South Florida Legal Marketing Association (LMA). She brings previous experience as both a legal journalist and marketer to the role. Read more +
Client Patterson + Sheridan, LLP is an intellectual property law firm specializing in patent preparation and prosecution, litigation and strategic counseling for a range of innovations. Challenge Intellectual property law is a unique segment of the legal landscape: it requires a deep understanding of engineering, technology and hard sciences. In 2012, Patterson + Sheridan wanted […]
Emily McKeown and Lindsay Tiffany work for different law firms but have found deep value in collaborating to solve legal marketing and business development challenges. In this episode, they share how they met and nurtured the peer work relationship, how the connection brings value to their firms, and why they encourage others to find the confidence to seek out similar partnerships.
Preventing bad situations from getting worse Among the worst feelings in the world is the dread-inducing pit in your stomach when something goes terribly wrong on your watch. You have a short window of time before a misstep or otherwise short-lived emergency turns into a reputation-damaging catastrophe. When crisis strikes, the right partner can help […]
With a tight labor market casting a dark shadow over our heads, architecture, engineering and construction firm marketers are increasingly stepping in to support talent recruiting, engagement and retention. Bryce Batts, the Co-Founder of AEC staffing firm Career Collective, sits down with us to talk about how marketing and HR departments are teaming up to attract top talent.
Marketing and public relations agency Reputation Ink has promoted Ashton Nichols to senior account coordinator. She joined the agency as an account coordinator in November 2022. Read more +
Client A half-billion-dollar design, engineering, construction and mechanical services firm, Stellar is a world leader in designing and building food processing plants, serving clients such as Heinz, Starbucks, Nestlé and more. Challenge Traditional marketing and sales tactics like trade shows and cold calls are not as effective as they once were. Today, potential clients do […]