“We didn’t want to be somebody that just came in and it was about the bottom line and the revenue. It was about being a part of the community.” In this episode, Michelle Calcote King sits down with Optima Engineering Director of Marketing & Growth Suzanne Epps to discuss why it is a mistake for […]
Reputation Ink, a B2B public relations and thought leadership marketing agency for professional services firms, has added strategic communicator Grace Edgin as an account coordinator for its Architecture, Engineering, and Construction (AEC) team. Edgin graduated with honors from the University of Texas at El Paso with a Bachelor of Arts in Media Advertising. Originally beginning her academic […]
In this episode of “Spill the Ink,” Michelle Calcote King speaks with Amanda Waesch, who chairs marketing and business development at Brennan, Manna & Diamond (BMD), about navigating work-life balance in the demanding legal profession. Amanda shares her experiences developing her firm’s inaugural maternity policy, advocating for flexible work arrangements and building authentic relationships with […]
Reputation Ink, a B2B public relations and thought leadership marketing agency for professional services firms, has once again been recognized as one of the fastest-growing Gator-led businesses, earning a spot for the second year in a row on the University of Florida’s 2025 Gator100 list. The list of 100 fastest-growing companies owned or led by […]
(Hint: It’s not about making things look pretty) Imagine visiting two construction sites. One is well-organized and has clear safety signage. Workers are wearing clean, standardized uniforms with proper protective gear. The other site is chaotic, with scattered tools, unclear signage and workers in mismatched or worn-out safety gear. Both teams might be equally skilled, […]
(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an important hearing. One strides in donning a crisp, tailored outfit. The other shuffles through wearing a wrinkled T-shirt and sneakers — and let’s throw in some coffee stains, too. Without saying a word, both lawyers have established impressions of their […]
Most AEC firms recognize research’s potential and understand they can’t rely on assumptions or gut feelings to stay ahead of the curve. Still, many firms struggle to implement effective research programs that inform their strategic decisions. In this episode of “Spill the Ink,” Michelle speaks with Julie Witecki, Senior Consultant at FMI Consulting, about how […]
Law firms are often seen as slow to change, but diversity, equity, and inclusion (DEI) can be powerful drivers of innovation. In this episode, Michelle Calcote King speaks with Terra Davis, Chief Diversity and Talent Development Officer at Knobbe Martens, about the business benefits of embracing DEI in law firms. She discusses how effective DEI […]
Client situation Instructure, a leading software-as-a-service (SaaS) technology company based in Salt Lake City, Utah, is a pioneer in the education e-learning space. With 900 employees, an expectation of over $100 million in annual revenue in 2016 and a CEO named Ernst & Young’s Entrepreneur of the Year in 2014, Instructure is a major player […]
Professional growth can come from the most unexpected relationships. Reagan Branham, Chief Marketing Officer at HERA laboratory planners, discusses the importance of mentorship beyond traditional hierarchies and how that strengthened her AEC marketing journey. She also provides insights into how HERA has enabled knowledge-sharing and overcome barriers in a remote working environment as well as how fostering a culture of cross-departmental collaboration helps AEC professionals and their firms thrive.