In this episode of
Reputation Ink, a public relations and content marketing agency serving B2B professional services firms, celebrates 10 years in business today. Read more +
Your law firm’s marketing strategy is tailored to resonate with the types of clients who you want to reach and attract. However, an award-worthy marketing strategy for an American audience can fall short when simply translated verbatim to another language. Achieving a successful multicultural and/or multilingual campaign requires extra legwork and a different approach to […]
Howie Ferguson is the Executive Director of the Construction Owners Association of America (COAA). The national association consists of public and private owners who manage facilities development and capital improvement projects. The organization supports owners’ success in the design and construction of buildings and facilities through education, information and collaboration. Prior to joining COAA in 2018, […]
Reputation Ink, a B2B professional services content marketing and public relations agency, was awarded a silver ADDY by the Jacksonville Chapter of the American Advertising Federation (AAF) for its video, “Rep Ink’s 2020 Nice List.” The video was also awarded gold in the AAF’s District 4 American Advertising Awards show. Read more +
Mark Wainwright is the founder of Wainwright Insight. Mark partners with growing, small and mid-size professional services firms in part-time consulting engagements to manage their sales pipeline and coach sales team members. Here’s a glimpse of what you’ll learn: Why is “sales” often considered a four-letter word in architecture, engineering and construction (AEC) firms and […]