In this episode of Spill the Ink, Michelle Calcote King and Kevin Aschenbrenner, the Senior Director of Public Relations at Reputation Ink, discuss the evolution of the legal industry and the trends that will shape the next decade of marketing and branding. 

Michelle Calcote King, the Principal & President of Reputation Ink, a public relations and content marketing agency serving professional services firms, will speak at the Legal Marketing Association’s (LMA) 2021 Annual Conference at the pre-conference session on “Harnessing the Power of PR.” Read more +

Reputation Ink, a professional services public relations and content marketing agency, was awarded a 2021 IABC Southern Region Silver Quill Award for its work with client McMillan Pazdan Smith, a regional, studio-based architecture, planning and interior design firm. Read more +

Supply chain bottlenecks, labor availability, rising costs and an influx in federal spending on infrastructure projects are a mere few of the variables that shaped how AEC firms operated (and marketed) in 2022. As the new year approaches, what do AEC marketers need to know to prepare for 2023 and beyond?

An architecture, engineering and construction (AEC) firm’s website is its most valuable marketing asset — but its utility can be stretched even further with the right approach. Your website can be transformed into a state-of-the-art tool that both empowers B2B buyers to make decisions based on your portfolio and creates automated efficiencies for your business. […]

In this episode of Spill the Ink, Michelle Calcote King sits down with Robert Ingalls, the Founder of LawPods, to discuss the value of being niche-focused and how podcasting can be used to a firm’s advantage.

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