Remote work and virtual meetings are the new norm, and legal professionals should be equipped with the right communication skills to engage and connect with these different audiences. Michelle and Marsha Redmon, a legal communications and business development consultant, discuss best practices for improving your virtual presence, common mistakes lawyers make, must-have technology, and more.

How a potential client perceives your AEC firm holds significant sway over their decision-making process. If your brand seems outdated or inconsistent, it could be the decisive factor that sends new business into a competitor’s arms. Michelle and Mark Wierda discuss the importance of brand evolution, executing successful rebranding campaigns, common mistakes, and more.

Intricate gender dynamics exist in a lot of industries, but they’re especially prevalent in male-dominated fields like the legal profession. How can female law firm owners approach their growth strategy to navigate these challenges and achieve success? In this episode of “Spill the Ink,” Wealthy Woman Lawyer CEO Davina Frederick shares how she coaches her clients to do exactly that.

Could a world exist where law firms don’t operate under the constraints of the hourly billing model — and they’re more efficient for it? ADVOS Pro co-founders Whitney Harper and Gwen Griggs have developed a system to help firms transition to a deliverables-based model that grows profit margins while preventing attorney burnout.

Michelle Calcote King, the Principal & President of Reputation Ink, a B2B public relations and content marketing agency serving professional services firms, has been named a juror for the 2022 Marketing Communications Awards (MCA) for the Society for Marketing Professional Services (SMPS). Read more +

Join the INKsights Email List

Get Exclusive Updates on Awards, Lists, Rankings, Editorial Opps and More.

Subscribe to our newsletter, INKsights, to receive insights (pun intended) on thought leadership, public relations, and marketing for B2B professional services firms sent straight to your inbox.

Available only to our email subscribers: 

Once a month, you’ll receive the latest awards, rankings, lists and editorial opportunities in the legal or AEC industry (you choose which you’d like to receive).

In the off weeks, we send you our latest thinking on the marketing and PR issues facing those industries. You can opt out anytime (although we’ll bet our favorite coffee mug you’ll never want to leave).

This field is for validation purposes and should be left unchanged.
This field is hidden when viewing the form

Next Steps: Sync an Email Add-On

To get the most out of your form, we suggest that you sync this form with an email add-on. To learn more about your email add-on options, visit the following page (https://www.gravityforms.com/the-8-best-email-plugins-for-wordpress-in-2020/). Important: Delete this tip before you publish the form.
Name(Required)
stay in the know: