The marketing industry is evolving at warp speed, as Jennifer Haferbecker, the chief marketing office at HGA, tells Michelle in this episode. Role specialization, branding, research and technology are increasingly important players in an architecture firm’s strategy. Keeping pace in this constantly changing landscape means being more intentional with both strategy and professional development. Michelle and Jennifer discuss a wide range of topics, including managing a national team as well as leveraging analytics, brand ambassadors and professional development initiatives to improve the client experience.

Running a business isn’t just crunching numbers; it’s an art form. For professional services firm owners, having a solid strategy in place to nurture growth could be your ticket to one day cashing in on your hard work. Back in 2017, Greg Alexander achieved a remarkable feat by selling his consulting firm for a staggering $162 million. In this episode, Michelle and Greg talk about what business owners can learn from his story.

Michelle Calcote King, the Principal & President of Reputation Ink, a B2B public relations and content marketing agency serving professional services firms, will speak at the Society for Marketing Professional Services’ (SMPS) Southern Region Conference (SRC), January 18-20, 2023, in New Orleans. Read more +

Public relations and content marketing agency Reputation Ink has hired Ashton Nichols as an account coordinator. She joined the agency in November. Read more +

Making a decision? Research is key. Market research empowers architecture, engineering and construction firms to make strategic business choices that set them apart from the competition. From envisioning the future to penetrating untapped markets, market research provides key insights to guide your firm’s growth.

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