Don’t just mention your weaknesses, lead with them Round two of the Republican Party debates ensued last week, meaning the run to the 2016 presidential election is well under way. If you carved out a few hours of your life to listen to it, I commend you, I really do. Because you probably found it […]
INKsights from #INBOUND15 Writing. Strategizing. Creating. Pumpkin spiced lattes (finally). As my professional career chugs along, I continue to gain a greater understanding of what truly energizes me day in, and day out. Female empowerment—that’s emerged as another biggie for me. Following the stories of women who’ve rocked the business world inspires me, it motivates […]
Effective writing is an integral part of marketing success and excellent writers are necessary in producing valuable content. While sometimes you’re helping your marketing content, other times (without noticing) you could be hurting it. If you’re not writing with a purpose, you’ve chosen the latter. Since this is my first time working in a marketing […]
Why you need to integrate challenger marketing into your content marketing strategy to inspire action “Thought leader” is a phrase that’s beginning to spark more ew than awe.
7 lessons I learned in my first four years of business (and a few extra tips) Last week, Reputation Ink celebrated its fourth year in business. I founded the agency in June 2011 working out of my home with one large client (who we still work with), and in the last four years, we’ve grown […]
According to a recent benchmark study by Marketo, 50 percent of leads aren’t ready to buy yet. That’s why it’s important to nurture them for a while and separate those who will never buy from those who will. With advanced marketing automation software, companies can see a prospect’s behavior on their website virtually in real […]
How I transformed my career from lawyer to ESPN reporter to sports marketing consultant by becoming a ‘visible expert’ On Wednesday, March 11, I’m honored to be a panelist at the Jacksonville Women’s Leadership Forum on a panel entitled “Game Changers: Career-Defining Moments.” At just 33, why was I chosen for a panel on career-defining […]
Many of the clients we work with understand the benefits of having a blog. Most, however, haven’t embraced developing an editorial calendar. That’s a huge mistake. Assigning bloggers to specific days, thereby creating an editorial calendar, makes many bloggers nervous. You want the freedom and flexibility to write when it’s convenient for you – we […]
As inbound marketing gains in popularity, some companies are playing catch up, while others are reaping the rewards of their efforts and refining their strategies. The cardinal rule in content marketing hasn’t changed along with the calendar year: it will forever be to focus on helpful, useful content that is well written and produced. As […]
Whether you’re in public relations, journalism or content marketing, the meat of your job is communicating. And with communicating comes emailing—lots and lots of emailing. You’re constantly clicking in your inbox: Pitching Sourcing Setting up interviews Sending follow-ups for all of the above Following up on your follow-ups It comes with the territory. However, if […]