7 lessons I learned in my first four years of business (and a few extra tips) Last week, Reputation Ink celebrated its fourth year in business. I founded the agency in June 2011 working out of my home with one large client (who we still work with), and in the last four years, we’ve grown […]
According to a recent benchmark study by Marketo, 50 percent of leads aren’t ready to buy yet. That’s why it’s important to nurture them for a while and separate those who will never buy from those who will. With advanced marketing automation software, companies can see a prospect’s behavior on their website virtually in real […]
How I transformed my career from lawyer to ESPN reporter to sports marketing consultant by becoming a ‘visible expert’ On Wednesday, March 11, I’m honored to be a panelist at the Jacksonville Women’s Leadership Forum on a panel entitled “Game Changers: Career-Defining Moments.” At just 33, why was I chosen for a panel on career-defining […]
Many of the clients we work with understand the benefits of having a blog. Most, however, haven’t embraced developing an editorial calendar. That’s a huge mistake. Assigning bloggers to specific days, thereby creating an editorial calendar, makes many bloggers nervous. You want the freedom and flexibility to write when it’s convenient for you – we […]
As inbound marketing gains in popularity, some companies are playing catch up, while others are reaping the rewards of their efforts and refining their strategies. The cardinal rule in content marketing hasn’t changed along with the calendar year: it will forever be to focus on helpful, useful content that is well written and produced. As […]
Whether you’re in public relations, journalism or content marketing, the meat of your job is communicating. And with communicating comes emailing—lots and lots of emailing. You’re constantly clicking in your inbox: Pitching Sourcing Setting up interviews Sending follow-ups for all of the above Following up on your follow-ups It comes with the territory. However, if […]
Do NOT buy that marketing automation software (just yet). Before you pull the trigger, please read this blog post first. Marketing automation is an incredibly valuable tool that is transforming the marketing industry. In the space of one year, the number of marketing technology companies has nearly doubled, rising to nearly 2,000 in 2015 according […]
I’ll admit it: I hate talking on the phone. I’m in my early 30s, so I certainly grew up with the phone as my primary means of communication as a child and through my teens, but my professional years have been spent relying on Google, email and social media for any communication I cannot conduct […]
Have you finished polishing your clean slate yet? Happy 2014, I mean 2015 (ugh, I’ll be doing that for at least another two months). It’s no secret this time of year rings in resolutions and refreshed motivation. So what’s on your goals list? If finding a fulfilling, fantastic new job is top priority, this post […]
Outside of marketing, a regift would be considered a great insult to the recipient. In the content world, it’s one of the end goals: to get your reader to appreciate what you’ve provided so much that they wrap it up in the form of a tweet, social post or email and share the gift of […]