Turning another year older makes you reflect on all you’ve accomplished. Five loooonnnnngggg years ago this week, I launched an agency focused on creating great content, from blog posts to e-books, infographics, case studies, website content, checklists, videos and beyond. In the process, we became experts in content marketing strategy — the what, why, when, […]
We’ve all done it. Dinner is simmering on the stove and, hey, I have a few minutes to kill. Let me just give social media a quick scan. Then, before we know it we’ve watched three Tasty videos, an adorable (but worrisome) clip of dogs playing with a bear and received some life motivation from a […]
A blinking cursor on a blank screen is the devil on the shoulder of a writer. It’s the visual manifestation of writer’s block. My most recent episode? When I was trying to pen a guest article for a local business magazine. I wanted to contribute something that would educate B2B marketers. I know. Not very […]
There’s nothing worse than getting someone’s name wrong. And depending on when that offense occurs, catastrophe can take place. That being said, are you using “demand generation” when “lead generation” is what you really mean? If so, your marketing efforts could face catastrophe, too. Lead gen and demand gen may be sisters from other misters, […]
Hey there. You’re probably reading this because you: a) like reading everything I write b) think lightning is BA c) want to learn the basics of account-based marketing (ABM) Whoever you are, welcome. And unlike IRL introductions, there are no sweaty handshakes involved, so let’s get down to business(-to-business).
Oscars weekend I had the pleasure (and honor) of serving as a judge for the Little Rock Advertising Federation’s American Advertising Awards (ADDYs) competition. As someone who has entered creative work into the ADDYs in multiple districts throughout the course of my career, including our first-ever entry here at Rep Ink, it was eye-opening to […]
2016 is here with lots of ch-ch-ch-ch-changes to offer (R.I.P. David Bowie). Yes, we’ll be getting a new president, but our industry will also be accelerating like your uncle’s new Tesla. Luckily for me, some of the top content marketing blogs have already done the hard work of tracking down industry idols (e.g. Ann Handley; […]
One evening about a year ago, I found myself trying on glasses frames for about two hours in my apartment. I don’t even wear glasses. But my former roommate Victor does. He had ordered five pairs of frames from Warby Parker as part of their free five-day home try-on offer. I thought this was the […]
Recently, Reputation Ink has been distributing client press releases left and right, and it got us thinking: are newswires worth it? Like really worth it? In the past, the answer was a resounding ‘yes’ for most public relations professionals, and still is scivolo gonfiabile for some. Newswires were a go-to resource for distribution and SEO […]