Reputation Ink’s Michelle Calcote King joined industry leaders on the LMA Podcast to discuss how modern legal PR has evolved from reactive press releases to strategic credibility building through media relationships. The conversation explored how law firms can maximize their communications investment as AI content proliferates and newsrooms become increasingly selective about their trusted sources.

Discover how to leverage your AEC firm’s safety record as a powerful market differentiator. Read Steven Gallo’s eight strategies to showcase your firm’s safety excellence and stand out to prospects in his article for Dixie Contractor.

Attorney bios are crucial business development tools, not just website fillers. Learn how strategic storytelling in your bio builds client trust and shapes your practice’s future, with insights from Raychel Lean’s latest Law360 article.

Legal marketers who want to remain a trusted source for their audience need to pay attention to the media landscape shift

B2B marketers who want to remain a trusted source for their audience need to pay attention to the media landscape shift

I’m sharing some trends I believe any professional services firm or B2B company should consider when implementing marketing strategies this year.

According to LinkedIn, members engage with 1.5 million pieces of content every minute, a testament to the platform’s success at fostering connection.

How much more efficient and effective does AI actually make marketing agencies?

Speaking engagements are more than just additional CV bullets; they demonstrate authority and expertise to prospects.

Labor woes have the architecture, engineering, and construction (AEC) industries in a choke hold. A decreased interest in the trades has caused the pool of skilled workers to dwindle, while the number of AEC professionals entering retirement is threatening to drain the pool altogether.

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