Every law firm marketer has been asked this question — often by a managing partner or practice leader: “What’s the ROI of our firm’s public relations? Did that article bring in any new clients?” It’s a fair question, but it’s also the wrong question. In professional services, the sales cycle is long, complex and deeply […]

JACKSONVILLE, Fla. (October 06, 2025) — Reputation Ink, a marketing and public relations agency focused on B2B professional services firms, welcomes Melanie Trudeau as its first Director of Integrated Marketing. This new role reflects the agency’s commitment to expanding its digital marketing capabilities and delivering integrated communications strategies for clients. “We’re thrilled to welcome Melanie […]

Learn how law firms can audit content for ChatGPT and AI discovery with these tips to boost your firm’s visibility.

Reputation Ink’s Michelle Calcote King joined industry leaders on the LMA Podcast to discuss how modern legal PR has evolved from reactive press releases to strategic credibility building through media relationships. The conversation explored how law firms can maximize their communications investment as AI content proliferates and newsrooms become increasingly selective about their trusted sources.

Discover how to leverage your AEC firm’s safety record as a powerful market differentiator. Read Steven Gallo’s eight strategies to showcase your firm’s safety excellence and stand out to prospects in his article for Dixie Contractor.

Attorney bios are crucial business development tools, not just website fillers. Learn how strategic storytelling in your bio builds client trust and shapes your practice’s future, with insights from Raychel Lean’s latest Law360 article.

Legal marketers who want to remain a trusted source for their audience need to pay attention to the media landscape shift

B2B marketers who want to remain a trusted source for their audience need to pay attention to the media landscape shift

I’m sharing some trends I believe any professional services firm or B2B company should consider when implementing marketing strategies this year.

According to LinkedIn, members engage with 1.5 million pieces of content every minute, a testament to the platform’s success at fostering connection.

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