Legal marketers who want to remain a trusted source for their audience need to pay attention to the media landscape shift

B2B marketers who want to remain a trusted source for their audience need to pay attention to the media landscape shift

I’m sharing some trends I believe any professional services firm or B2B company should consider when implementing marketing strategies this year.

According to LinkedIn, members engage with 1.5 million pieces of content every minute, a testament to the platform’s success at fostering connection.

How much more efficient and effective does AI actually make marketing agencies?

Speaking engagements are more than just additional CV bullets; they demonstrate authority and expertise to prospects.

Labor woes have the architecture, engineering, and construction (AEC) industries in a choke hold. A decreased interest in the trades has caused the pool of skilled workers to dwindle, while the number of AEC professionals entering retirement is threatening to drain the pool altogether.

If your company or firm’s marketing team needs a little extra help, or you’re starting from scratch and want to build brand awareness and credibility for your business, hiring a marketing and public relations agency can be a game-changer.  Maybe you’ve already decided to hire an agency and have begun your search, but how do […]

There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that have a higher “share of voice” than their “share of market” will grow. This is called the “excess share of voice” (ESOV) rule.  While market share is a widely known metric, share of voice (SOV) isn’t as clear. It’s defined a number of ways depending […]

Google recently launched a “helpful content” update to its search algorithm to prioritize unique and thorough content for its users.