Conferences can be a great place to network and get up to speed on best practices within your industry, but getting the most out of attending a conference or event is about more than just showing up. Once you’ve registered for the conference, what can you do to prepare? Look at the conference agenda and […]
Editorial boards are an age-old tradition at newspapers. Back when traditional media wielded more influence, these groups held enormous power, dictating the tone and direction of a publication’s editorial policy and its stand on various community issues and political races. In today’s digital world, with fractured media and citizen journalism, editorial boards aren’t quite as […]
Recently, we talked about that bane of celebrities and major corporations alike – the public apology – and gave a few examples of some memorable apology train wrecks. As those examples attest, far from quelling a PR crisis, a poorly worded apology can add fuel to the media fire and send the crisis spiraling out of control. […]
At last week’s Legal Marketing Association annual conference in Orlando, three highly accomplished general counsel addressed more than 1,000 legal marketers on ways to better market to them. While they shared a wealth of insights, one common theme arose—personalization. While many marketers think about personalization in terms of advanced customer relationship management (CRM) tools, Amazon’s […]
One Spark, the world’s first crowdfunding festival, is in full swing here in Jacksonville, and the city is abuzz with undeniable energy. Hundreds of entrepreneurs and innovators have taken over the streets of downtown to display their ideas in hopes of receiving funding from One Spark and private investors alike. I had the pleasure of […]
When my book publisher told me I had to get on Twitter four years ago to “build my platform,” I thought he was crazy. I didn’t have time to sit around reading people’s tweets about what they had for lunch, and no one I knew was even on Twitter to follow me. How was tweeting […]
Last week I had the pleasure of attending the Legal Marketing Association’s national conference in Orlando. Kicking off the conference was keynote speaker Kat Cole, the president of Cinnabon. If you’ve never heard of Cole, you can read about her in Forbes (From Hooters To Hot Buns: How Kat Cole Turned Cinnabon Into A $1 […]
In honor of April Fools’ Day, we recall some of the less-than-successful public apologies made by celebrities and other public figures. Believe it or not, these apologies weren’t meant as an April Fools’ joke – and their impact on the reputations of the individuals involved was anything but funny. Elton John was right. Sorry seems to […]
Through the outdated lens of traditional marketing, it doesn’t really make sense… Spending time and money to create content prospects will find useful and share — without including a single sales message. But unlike skinny ties and huge hair poofs, content marketing is here to stay, and with good reason: More Leads: B2B companies with […]