Last week I had the pleasure of attending the Legal Marketing Association’s national conference in Orlando. Kicking off the conference was keynote speaker Kat Cole, the president of Cinnabon. If you’ve never heard of Cole, you can read about her in Forbes (From Hooters To Hot Buns: How Kat Cole Turned Cinnabon Into A $1 […]

In honor of April Fools’ Day, we recall some of the less-than-successful public apologies made by celebrities and other public figures. Believe it or not, these apologies weren’t meant as an April Fools’ joke – and their impact on the reputations of the individuals involved was anything but funny. Elton John was right. Sorry seems to […]

Through the outdated lens of traditional marketing, it doesn’t really make sense… Spending time and money to create content prospects will find useful and share — without including a single sales message. But unlike skinny ties and huge hair poofs, content marketing is here to stay, and with good reason: More Leads: B2B companies with […]

Join the INKsights Email List

Get Exclusive Updates on Awards, Lists, Rankings, Editorial Opps and More.

Subscribe to our newsletter, INKsights, to receive insights (pun intended) on thought leadership, public relations, and marketing for B2B professional services firms sent straight to your inbox.

Available only to our email subscribers: 

Once a month, you’ll receive the latest awards, rankings, lists and editorial opportunities in the legal or AEC industry (you choose which you’d like to receive).

In the off weeks, we send you our latest thinking on the marketing and PR issues facing those industries. You can opt out anytime (although we’ll bet our favorite coffee mug you’ll never want to leave).

This field is for validation purposes and should be left unchanged.
Name(Required)
stay in the know: