Even if you think you understand how to use social media for professional development, you probably aren’t taking advantage of Twitter chats. I know, you’re probably picturing an AOL chat room circa 1999, but Twitter chats really are the hidden gem of social media for professionals. From staying on top of new developments in your […]
Redesigning a large corporate or law firm website is no simple task. Between multiple department heads, vendors and extensive service or practice listings, it’s difficult to keep things moving in the right direction. In an attempt to make your project run as smoothly as possible, here are a few lessons I’ve learned along the (hard) […]
Friday is finally here! Is it just me, or was this a long week? Rep Ink is here to help you usher in the weekend with a look back at some of this week’s noteworthy stories you may have missed. Southwest backpedals after punishing passenger for tweet On Monday, Duff Watson, a Southwest Airlines A-List […]
With all the talk about content marketing lately, it’s surprising how many companies tend to skip right over the “content” part and focus all of their efforts on the “marketing” end.
Remember when traditional marketing was dead? It was only a couple of years ago that everyone from the Harvard Business Review to Forbes magazine was trumpeting the demise of traditional marketing and public relations strategies. In a world of social media and online marketing, they contended, old-school tactics for connecting with customers just wouldn’t cut […]
Before you even go down this road, the first question you should ask yourself is, “Do I really need to outsource content marketing?” From Moz to HubSpot, there are plenty of useful tools and platforms to accommodate in-house marketing teams in publishing and promoting content. But remember, quality is king when it comes to […]
Working with a professional public relations agency can offer significant benefits for both large and small companies alike. So much so, in fact, that USC’s Annenberg Strategic Communication and Public Relations Center reports that 95 percent of all large public companies and nearly half of all small private companies rely on outside PR/marketing counsel. In […]
Happy Friday! This week has been an exciting one, with the return of HBO’s “True Blood” and the U.S. advancing to the next round of the World Cup, even after a loss to Germany. With all these fun distractions you may have missed some of this week’s notable news in PR, social media and content […]
We made it to Friday! What a week. We enjoyed a quick trip to Atlanta to present to the Legal Marketing Association on media relations, put the final touches on two new blogs for two separate clients, publicized a corporate client’s acquisition, brainstormed names for a new company, wrote a variety of blog posts and […]
As previously outlined, content marketing isn’t a fad. Times have changed for marketers and will continue to do so almost daily. Following the successes of startups like Pinterest and Twitter, today’s savvy (or just plain broke) marketers are turning to growth hacking instead of traditional marketing techniques. Growth hacking is defined as using conventional and […]