Acquiring new customers is a full-time job. It’s easy to get caught up in feeding the acquisition machine and neglect those who have already evolved from visitor or lead to the prime position of customer. Truth is, it costs businesses 6 to 7 times more to attract a new customer than retain an existing one. […]
As legal marketers, we are regularly asked by our law firm clients about rankings, directories, awards and the like (for the legal marketers out there reading: shocking, I know). Rankings like Super Lawyers, Best Lawyers, Chambers and Partners, Martindale-Hubbell and more have proliferated to the point that entire jobs exist at law firms for the […]
How to convert marketing leads to customers through lead nurturing Ever browse through a store, and a sales rep just won’t leave you alone, despite telling her that you’re “just looking”? What about getting a phone call from a sales rep just a few minutes after filling out a form on a website to download […]
You take the time to write a compelling press release with a great email subject line to hook the journalist…and nothing happens. Journalists don’t respond to your emails or phone calls, and there’s no sign of a written piece when you search the internet. Sound familiar? I want to take you inside the mind of […]
I’ve worked in marketing and public relations for nearly two decades now, and the only constant in this field throughout those two decades? Change. And while the speed with which this industry changes has greatly accelerated over the past few years, I’m still surprised at how slow many companies are in adapting their marketing and […]
Redesigning a large corporate or law firm website is no simple task. Between multiple department heads, vendors and extensive service or practice listings, it’s difficult to keep things moving in the right direction. In an attempt to make your project run as smoothly as possible, here are a few lessons I’ve learned along the (hard) […]
Friday is finally here! Is it just me, or was this a long week? Rep Ink is here to help you usher in the weekend with a look back at some of this week’s noteworthy stories you may have missed. Southwest backpedals after punishing passenger for tweet On Monday, Duff Watson, a Southwest Airlines A-List […]
Remember when traditional marketing was dead? It was only a couple of years ago that everyone from the Harvard Business Review to Forbes magazine was trumpeting the demise of traditional marketing and public relations strategies. In a world of social media and online marketing, they contended, old-school tactics for connecting with customers just wouldn’t cut […]
Before you even go down this road, the first question you should ask yourself is, “Do I really need to outsource content marketing?” From Moz to HubSpot, there are plenty of useful tools and platforms to accommodate in-house marketing teams in publishing and promoting content. But remember, quality is king when it comes to content. […]
Working with a professional public relations agency can offer significant benefits for both large and small companies alike. So much so, in fact, that USC’s Annenberg Strategic Communication and Public Relations Center reports that 95 percent of all large public companies and nearly half of all small private companies rely on outside PR/marketing counsel. In […]