In this episode of “Spill the Ink,” Michelle Calcote King sits down with John Scott, partner and virtual CFO at Anders, to explore how law firms can use financial data to make smarter marketing decisions. The conversation covers which practice areas deserve more investment and how to build the forecasting rhythm that lets firms course-correct […]
In this episode of “Spill the Ink,” Steven Gallo sits down with Greg Sizemore and Gregory Palmer of the Construction Users Roundtable (CURT) to discuss the organization’s annual Awards of Excellence: what they recognize, how the judging process works and what AEC firms can gain from putting together a submission. Here’s a Glimpse of What […]
In this episode of “Spill the Ink,” Michelle Calcote King sits down with Barnaby Merrill, US editor at Legal 500, to unpack everything legal marketers need to know about one of the industry’s most established rankings programs. Barnaby walks through what makes a strong submission, how referee feedback actually influences ranking decisions and why firms […]
In this episode of “Spill the Ink,” Steven Gallo sits down with Jerry Gennaria, president and CEO of TOKY, a full-service branding and design consultancy, to unpack why most AEC firms treat client experience and culture as separate problems — and what that disconnect is actually costing them. They dig into how to make the […]
With all the talk about content marketing lately, it’s surprising how many companies tend to skip right over the “content” part and focus all of their efforts on the “marketing” end. Content marketing only works when the content is actually useful. Simply repurposing sales materials or publishing surface-level commentary won’t resonate with today’s audiences or […]
Here are six architectural publications (for commercial/non-residential architects) that we recommend and how to get your firm’s work featured in them.
While client alerts play a critical role in a firm’s marketing efforts, they are renowned in the industry for their lack of readability, substance and timeliness.
Inside midsize law firms, things can get loud. They’re often in a stage where they’re in constant motion, frequently hosting events, updating websites and sponsoring conferences. But when asked about the end results, the answer isn’t always clear. Erika Steinberg, founder of CMO2Go, says the problem often starts with how firms think about strategy itself. […]
Michelle Calcote King, principal and president of Reputation Ink, will co-host an upcoming webinar, Law Firm Marketing in 2026: An Expert-Led Marketing Session for Law Firms, alongside Jordyn Cordner of Strategic Technology Solutions. The webinar will take place on January 15 from 2:00 to 3:15 p.m. EST and is designed for law firm leaders and […]
AI tools are changing the marketing game for small and midsized law firms, making it easier for them to compete with the bigger players in their markets. In this episode of “Spill the Ink,” Michelle Calcote King interviews Jennifer Scotton, the Chief Marketing Officer at Constangy, to discuss how AI is transforming legal marketing. Jennifer’s […]