In this episode of “Spill the Ink,” Steven Gallo sits down with Jerry Gennaria, president and CEO of TOKY, a full-service branding and design consultancy, to unpack why most AEC firms treat client experience and culture as separate problems — and what that disconnect is actually costing them. They dig into how to make the […]
With all the talk about content marketing lately, it’s surprising how many companies tend to skip right over the “content” part and focus all of their efforts on the “marketing” end. Content marketing only works when the content is actually useful. Simply repurposing sales materials or publishing surface-level commentary won’t resonate with today’s audiences or […]
Here are six architectural publications (for commercial/non-residential architects) that we recommend and how to get your firm’s work featured in them.
While client alerts play a critical role in a firm’s marketing efforts, they are renowned in the industry for their lack of readability, substance and timeliness.
Inside midsize law firms, things can get loud. They’re often in a stage where they’re in constant motion, frequently hosting events, updating websites and sponsoring conferences. But when asked about the end results, the answer isn’t always clear. Erika Steinberg, founder of CMO2Go, says the problem often starts with how firms think about strategy itself. […]
Michelle Calcote King, principal and president of Reputation Ink, will co-host an upcoming webinar, Law Firm Marketing in 2026: An Expert-Led Marketing Session for Law Firms, alongside Jordyn Cordner of Strategic Technology Solutions. The webinar will take place on January 15 from 2:00 to 3:15 p.m. EST and is designed for law firm leaders and […]
AI tools are changing the marketing game for small and midsized law firms, making it easier for them to compete with the bigger players in their markets. In this episode of “Spill the Ink,” Michelle Calcote King interviews Jennifer Scotton, the Chief Marketing Officer at Constangy, to discuss how AI is transforming legal marketing. Jennifer’s […]
Every law firm marketer has been asked this question — often by a managing partner or practice leader: “What’s the ROI of our firm’s public relations? Did that article bring in any new clients?” It’s a fair question, but it’s also the wrong question. In professional services, the sales cycle is long, complex and deeply […]
JACKSONVILLE, Fla. (October 06, 2025) — Reputation Ink, a marketing and public relations agency focused on B2B professional services firms, welcomes Melanie Trudeau as its first Director of Integrated Marketing. This new role reflects the agency’s commitment to expanding its digital marketing capabilities and delivering integrated communications strategies for clients. “We’re thrilled to welcome Melanie […]
Learn how law firms can audit content for ChatGPT and AI discovery with these tips to boost your firm’s visibility.