While client alerts play a critical role in a firm’s marketing efforts, they are renowned in the industry for their lack of readability, substance and timeliness.
Inside midsize law firms, things can get loud. They’re often in a stage where they’re in constant motion, frequently hosting events, updating websites and sponsoring conferences. But when asked about the end results, the answer isn’t always clear. Erika Steinberg, founder of CMO2Go, says the problem often starts with how firms think about strategy itself. […]
Michelle Calcote King, principal and president of Reputation Ink, will co-host an upcoming webinar, Law Firm Marketing in 2026: An Expert-Led Marketing Session for Law Firms, alongside Jordyn Cordner of Strategic Technology Solutions. The webinar will take place on January 15 from 2:00 to 3:15 p.m. EST and is designed for law firm leaders and […]
AI tools are changing the marketing game for small and midsized law firms, making it easier for them to compete with the bigger players in their markets. In this episode of “Spill the Ink,” Michelle Calcote King interviews Jennifer Scotton, the Chief Marketing Officer at Constangy, to discuss how AI is transforming legal marketing. Jennifer’s […]
Every law firm marketer has been asked this question — often by a managing partner or practice leader: “What’s the ROI of our firm’s public relations? Did that article bring in any new clients?” It’s a fair question, but it’s also the wrong question. In professional services, the sales cycle is long, complex and deeply […]
JACKSONVILLE, Fla. (October 06, 2025) — Reputation Ink, a marketing and public relations agency focused on B2B professional services firms, welcomes Melanie Trudeau as its first Director of Integrated Marketing. This new role reflects the agency’s commitment to expanding its digital marketing capabilities and delivering integrated communications strategies for clients. “We’re thrilled to welcome Melanie […]
Learn how law firms can audit content for ChatGPT and AI discovery with these tips to boost your firm’s visibility.
Reputation Ink’s Michelle Calcote King joined industry leaders on the LMA Podcast to discuss how modern legal PR has evolved from reactive press releases to strategic credibility building through media relationships. The conversation explored how law firms can maximize their communications investment as AI content proliferates and newsrooms become increasingly selective about their trusted sources.
Discover how to leverage your AEC firm’s safety record as a powerful market differentiator. Read Steven Gallo’s eight strategies to showcase your firm’s safety excellence and stand out to prospects in his article for Dixie Contractor.
Attorney bios are crucial business development tools, not just website fillers. Learn how strategic storytelling in your bio builds client trust and shapes your practice’s future, with insights from Raychel Lean’s latest Law360 article.