Happy Friday! Here’s what you may have missed this week in marketing, public relations and social media news: ALS ice bucket challenge takes the digital world by (ice) storm We can’t cover the world of marketing and social media from the past week without discussing the ALS ice bucket challenge. While I’m sure many of […]
You take the time to write a compelling press release with a great email subject line to hook the journalist…and nothing happens. Journalists don’t respond to your emails or phone calls, and there’s no sign of a written piece when you search the internet. Sound familiar? I want to take you inside the mind of […]
Remember the good old days when you would publish a press release to a newswire like PR Newswire or BusinessWire and suddenly your news flooded the Internet? Well, no longer. I’ve personally never been a big fan of newswires, as I believe a targeted public relations strategy (tailored media pitches sent to specific journalists) is […]
If you haven’t gotten your Shark Week fix, it’s time to act fast. Shark Week ends on Saturday, and plenty of savvy marketers have already capitalized on Discovery Channel’s most popular week of the year. However, while those marketers were cooking with gasoline, others seemed intent on only burning themselves and their clients with ill-conceived […]
I’ve worked in marketing and public relations for nearly two decades now, and the only constant in this field throughout those two decades? Change. And while the speed with which this industry changes has greatly accelerated over the past few years, I’m still surprised at how slow many companies are in adapting their marketing and […]
As wild weather bombards parts of the nation, it’s time for Reputation Ink’s round-up of the week’s wildest stories in PR, marketing and social media. Which companies and tactics weathered the storm? You be the judge:
Thank goodness it’s Friday! We’ve had an exciting week here at Reputation Ink and are about to have even more fun as we move to a new office this weekend (more details to come). Here is what you might have missed in the world of marketing, public relations and social media this week:
Another week is almost in the books! We hope you had a great week. Some brands had better luck than others this week when it came to PR, content marketing and social media. We’ve rounded up the good, the bad and the ugly…. THE GOOD LinkedIn’s acquisition of Newsle gives you the power to stay […]
Remember when traditional marketing was dead? It was only a couple of years ago that everyone from the Harvard Business Review to Forbes magazine was trumpeting the demise of traditional marketing and public relations strategies. In a world of social media and online marketing, they contended, old-school tactics for connecting with customers just wouldn’t cut […]
Congratulations! You made it to Friday. As Germany and Argentina prepare to face each other once again in the World Cup finals, it’s time for INKsights’ look back at the week’s winners and losers in the world of PR, content marketing and social media. First, the losers: “Insensitive” was the word of the week, as […]