In the past few weeks, there have been numerous examples of people speaking within range of a microphone that they either 1) didn’t know was on, or 2) knew it was on and didn’t care if what they said was heard.
For years, PR and marketing stunts have been doing what they are designed to do – make media headlines and generate attention with the public. One of the earliest publicity stunts was in 1896 when the Missouri-Kansas-Texas Railroad organized a staged crash between two full-size trains in Crush, Texas. Attendance was free with 40,000 people […]
Whether you’re in public relations, journalism or content marketing, the meat of your job is communicating. And with communicating comes emailing—lots and lots of emailing. You’re constantly clicking in your inbox: Pitching Sourcing Setting up interviews Sending follow-ups for all of the above Following up on your follow-ups It comes with the territory. However, if […]
2014 was a big year for Reputation Ink. As many of us do at this time of year, over the holidays I reflected on the year. As I thought about how busy it had been, I started to think about everything we achieved and somewhat startled myself when I developed a list. Here are some […]
Many companies struggle with determining whether it makes sense to secure a monthly retainer with an inbound agency or marketing firm, or employ these agencies on a project-only basis. As someone who used to work for an agency on the project fee model, where assignments are scoped and an agreed-upon budget is determined before […]
At the beginning of this year, noted marketing thought leader Mark Schaefer of {grow} wrote a now somewhat infamous blog post titled Content Shock: Why content marketing is not a sustainable strategy. If you haven’t read it, I’d recommend taking a moment to do so. His basic theory is that we are nearing the intersection […]
It’s been a long week, and we’re ready to kick off our shoes, throw on some sweats and sink into our cozy couches. Who’s with us? But before we check out and get lost in what’s ahead, let’s look back at what swept headlines this week (in PR, social media and marketing—because that’s the fun […]
Get your head out of the iClouds and grab a pumpkin spice latte—it’s time to welcome the weekend. Though it was a short work week, it certainly didn’t skimp on major headlines. Let’s take a look at the whirlwinds of the week in PR, content marketing and social media news.
We did it! Before stepping out for a long weekend full of football, BBQ and beaching it, take a look at this week’s noteworthy PR stories: Déjà vu for Yahoo’s football fantasy users Speaking of football, the season got off to a rough start for thousands of die-hard fans who were left beyond irate on […]