Nowadays, the media is the news. With a president who calls the media “fake news” and an overwhelming supply of competing vendita gonfiabili content online, the news industry has been under rapid transformation and intense scrutiny like no other profession in past years. However, the media — and the public relations profession — are winning. […]
“By the time you hear the thunder, it’s too late to build the ark.” —Unknown It’s everyone’s worst nightmare in the architecture, engineering and construction industry: a catastrophic incident with multiple fatalities, and your company is on the line. That’s the reality right now for FIGG Bridge Engineers and MCM — the designer and builder, […]
For litigation firms and practice groups, promoting your wins can be an uphill battle. Client confidentiality, multi-year timelines, last-minute rulings, and complex legal ideas and maneuverings make litigation promotion a unique art form. High-profile cases require proactive media relations Sometimes, litigation is high-profile and requires a proactive, ongoing effort to manage the public narrative as […]
Becoming a trusted media source can be an incredible boon for lawyers and other professional services providers such as accountants, architects and management consultants. The media’s third-party credibility provides nearly the same power as a personal referral — the gold standard in professional services marketing. And, when compounded over and over again (with multiple media […]
A field trip through the 7 key elements of a great release As a kid in grade school, the words “we’re watching a movie today” was music to my ears. Would it be another boring PBS documentary or something exciting like “Bill Nye the Science Guy?” No, even better — “The Magic School Bus.”
Melania Trump’s elephant-sized mistake is trending everywhere, positioning plagiarism as one of the most talked about topics from the Republican National Convention. ICYMI: The wife of presumptive Republican nominee Donald Trump gave a speech that contained word-for-word pieces of current first lady Michelle Obama’s 2008 speech.
We’ve all done it. Dinner is simmering on the stove and, hey, I have a few minutes to kill. Let me just give social media a quick scan. Then, before we know it we’ve watched three Tasty videos, an adorable (but worrisome) clip of dogs playing with a bear and received some life motivation from a […]
Recently, Reputation Ink has been distributing client press releases left and right, and it got us thinking: are newswires worth it? Like really worth it? In the past, the answer was a resounding ‘yes’ for most public relations professionals, and still is scivolo gonfiabile for some. Newswires were a go-to resource for distribution and SEO […]
Last month, I was invited to speak at the College Sports Information Directors of America (CoSIDA) convention on the topic of internal social media policies. Entitled “Who’s in Charge?” my presentation (which you can watch here) covered the issues that can arise when you have multiple employees posting to your company or organization’s social media accounts. […]