Losing a leading professional hurts, especially if that lawyer or team member left an indelible mark on the firm. But they must still address the potential fallout from the departure, including how it may affect the reputation of its practice groups, team morale and how existing clients interface with the firm.

Sometimes working with the media can be like trying to predict all the change orders an owner will have on a project before construction even gets started.

“If only reporters and editors would just tell us what they’re covering next.” How often does this thought run through your head as a legal PR professional or marketer? Weekly? Daily? Hourly? Does it haunt your dreams? Your nightmares? Do you wake up in a cold sweat each morning worried you missed getting your sources […]

Securing coverage in trusted media outlets will help build your case before notoriously selective lawyers and other legal tech purchasers.

Today we are exploring Law360 awards and rankings, and why we think they are worth the non-billable hours for your firm.

Here are six architectural publications (for commercial/non-residential architects) that we recommend and how to get your firm’s work featured in them.

We love legal rankings. It’s true. We love a lot of normal loveable things, like dogs and books and hot coffee. But we may be unique in our affinity for keeping tabs on the best legal rankings in the game and sharing that information with our clients.  In the past, we’ve chatted in depth about […]

There are plenty of rankings, awards, gold stars, you name it, surrounding the legal sector. While there is a lot of rough out there, Super Lawyers is a diamond we recommend clients consider.

If your 2022 goals include increasing awareness of your law firm, becoming a well-known attorney in your practice area, or better promoting your firm’s expertise and accomplishments, media relations must be a central part of your marketing strategy.  However, securing media coverage isn’t as simple as putting out a press release. It takes a focused, […]

Several years ago, I set out to become an industry speaker to promote Reputation Ink’s law firm public relations services to prospective clients. I’ve now spoken to many professional organizations at the local, regional and national levels and can attribute those speaking engagements to winning several new accounts. Securing speaking engagements may be one of […]