If your company or firm’s marketing team needs a little extra help, or you’re starting from scratch and want to build brand awareness and credibility for your business, hiring a marketing and public relations agency can be a game-changer. Maybe you’ve already decided to hire an agency and have begun your search, but how do […]
In the legal profession, diversity, equity and inclusion (DEI) have become crucial focal points for organizations striving to create a more equitable and representative environment. One prominent initiative attracting the participation of more and more firms is the Mansfield Rule Certification, created by Diversity Lab.
When I was working at a television station, the first question the news director would ask after a reporter came in with a juicy story was, “Is it exclusive?” She wanted to know if her station was the only place viewers could find the story or if they would at least be the first to […]
Two years ago we published our original Chambers and Partners 101 blog post. Does the memory echo like a gong throughout your bones? I lean towards the dramatic because deciding to submit to Chambers can feel dramatic. And my goal is certainly not to peer pressure you to submit. Not all law firms have the […]
In any public relations opportunity a lawyer encounters, it is always important to draw attention to their practices and their firms.
Class is back in session! It’s been a minute, but I’m back to pontificate about the wonders that are legal awards and recognitions. Did ya miss me? (If you’ve been studying up, you know we’ve already chatted about The Legal 500, Law360, Super Lawyers, The Best Lawyers in America and Chambers.) Okay, with a dash […]
Losing a leading professional hurts, especially if that lawyer or team member left an indelible mark on the firm. But they must still address the potential fallout from the departure, including how it may affect the reputation of its practice groups, team morale and how existing clients interface with the firm.
Sometimes working with the media can be like trying to predict all the change orders an owner will have on a project before construction even gets started.
“If only reporters and editors would just tell us what they’re covering next.” How often does this thought run through your head as a legal PR professional or marketer? Weekly? Daily? Hourly? Does it haunt your dreams? Your nightmares? Do you wake up in a cold sweat each morning worried you missed getting your sources […]
Securing coverage in trusted media outlets will help build your case before notoriously selective lawyers and other legal tech purchasers.