Just like you, I saw the Coldplay concert drama play out on my social media feed this summer. As a (ahem) seasoned marketing and PR professional, I couldn’t help but empathize with Astronomer’s marketing and PR team (who, in my opinion, responded brilliantly). It was a vivid reminder of Warren Buffett’s famous line: “It takes […]
Reputation Ink’s Michelle Calcote King joined industry leaders on the LMA Podcast to discuss how modern legal PR has evolved from reactive press releases to strategic credibility building through media relationships. The conversation explored how law firms can maximize their communications investment as AI content proliferates and newsrooms become increasingly selective about their trusted sources.
Legal marketers who want to remain a trusted source for their audience need to pay attention to the media landscape shift
B2B marketers who want to remain a trusted source for their audience need to pay attention to the media landscape shift
How to make that dreaded on-cam interview easier for yourself.
Legal marketers and attorneys might have used the Chambers portal in the past as a place to pull badges and view rankings, but there are yet more treasures just waiting for you to check out and leverage in your Chambers process.
Effectively showcasing your architecture, engineering, and construction firm’s projects is essential.
At conferences, expos and other industry events, the sea of email and phone pitches temporarily parts to make way for real, face-to-face connections with journalists. Here’s how — and why — professionals in the legal, architecture, engineering and construction (AEC) industries should seize this opportunity to meet the media.
Because the DBIA Awards are so competitive, they require a lot of diligence and documentation to verify design-build best practices were used to improve the project outcome, a process the DBIA dubbed “Design-Build Done Right®.”
Building a reputation as a safety leader is a highly effective way to set your company apart from the competition.