A solid public relations strategy is an essential part of a savvy legal marketer’s arsenal. PR is a unique and powerful tool unlike other marketing efforts because it offers third-party validation: When a lawyer is quoted in an online news story, appears as a pundit on a news show or publishes something in an industry […]
Raychel Lean, account manager at Reputation Ink and an award-winning former legal journalist, was recently featured as a guest on the Around the Ladder podcast, hosted by Erika Steinberg. Around the Ladder spotlights professionals whose career paths don’t follow a traditional journey. In the episode, Lean shares her unconventional journey from a small coastal village […]
A field trip through the 7 key elements of a great press release As a kid in grade school, the words “we’re watching a movie today” was music to my ears. Would it be another boring PBS documentary or something exciting like “Bill Nye the Science Guy?” No, even better — “The Magic School Bus.” […]
Publicity for the sake of publicity no longer moves the needle for law firms. In a crowded legal market, the value of a media placement is measured by its ability to influence the right stakeholders, not by the size of the outlet. A national mention may draw attention inside the firm, but if it does […]
Understanding the methodology behind legal rankings can transform how law firms approach the nomination process. In this “Spill the Ink” episode, Elizabeth Petit, Vice President of Research and Development at Best Lawyers, pulls back the curtain on the peer-review process that has been the rankings program’s foundation since 1983. Michelle and Elizabeth also discuss the […]
‘Twas the night before holiday vacation, and all through the law firm, not a body was stirring — except for you, that dedicated marketing director finalizing next year’s budget. OK, maybe you’re also watching for price drops on Amazon. ‘Tis the season, after all. Since you likely bought, wrapped and sent all the firm’s client […]
As a former reporter, I learned quickly that silence rarely serves those in the spotlight. I recall attempts to interview or otherwise obtain a statement from a subject of a story — an embroiled commercial developer, a local executive or a city council member — only to be ghosted or given a dismissive “no comment,” […]
Every law firm marketer has been asked this question — often by a managing partner or practice leader: “What’s the ROI of our firm’s public relations? Did that article bring in any new clients?” It’s a fair question, but it’s also the wrong question. In professional services, the sales cycle is long, complex and deeply […]
Just like you, I saw the Coldplay concert drama play out on my social media feed this summer. As a (ahem) seasoned marketing and PR professional, I couldn’t help but empathize with Astronomer’s marketing and PR team (who, in my opinion, responded brilliantly). It was a vivid reminder of Warren Buffett’s famous line: “It takes […]
Reputation Ink’s Michelle Calcote King joined industry leaders on the LMA Podcast to discuss how modern legal PR has evolved from reactive press releases to strategic credibility building through media relationships. The conversation explored how law firms can maximize their communications investment as AI content proliferates and newsrooms become increasingly selective about their trusted sources.