The public meeting is standing-room only. Residents line up at the microphone to voice frustration about a crumbling transit hub. The facilities director sits quietly in the front row, knowing the next decision could define her career. Or maybe it’s 6 a.m. on a jobsite the morning of a scheduled concrete pour. The wind is […]
For a recent attorney media training session, we developed an interactive exercise: Is it news? Lawyers would be asked to decide if various proposed stories would secure a reporter’s attention. In preparation, we asked our team to share examples of story ideas that law firms often believe are media-worthy, but (how can I put this […]
In this episode of Spill the Ink, Michelle Calcote King talks with Michael Rafalowich, Managing Editor and Head of Research at Benchmark Litigation, the leading intelligence platform dedicated to identifying and ranking top litigators and litigation firms across the U.S. and Canada. He shares what’s new for the 2027 cycle, including expanded local market coverage […]
Here are six architectural publications (for commercial/non-residential architects) that we recommend and how to get your firm’s work featured in them.
How reputation shapes outcomes for both AEC acquirers and targets I was sitting in the audience at a marketing agency conference, listening to a mergers and acquisitions (M&A) specialist walk through what buyers look for when evaluating acquisition targets. He talked about specialization, recurring revenue, margins and leadership teams. None of that surprised me. But […]
It’s never too late to start planning for the next Chambers USA research cycle. That’s our mantra at Reputation Ink, and it’s served both our clients and us well. Even if it is still months away from the official launch, those deadlines are going to be on us before we know it. We say this […]
Media coverage isn’t just about visibility; it’s about credibility. In an era of shrinking newsrooms, digital overload and nonstop pitches, getting your firm quoted or featured requires more than a compelling story. It requires reaching the right journalist, at the right outlet, with the right angle. Reporters and producers are inundated daily with emails competing […]
In many newsrooms, one of the first questions an editor asks after hearing a compelling story idea is, “Is it exclusive?” The goal is simple: determine whether the outlet can be the only source of the story or at least the first to break it. In an environment where audiences have constant access to information, […]
As AI search engines grapple with hallucinations and unreliable information, people (and AI systems themselves) are doubling down on trusted “sources of truth” like peer-reviewed rankings to deliver accurate recommendations. In this episode of “Spill the Ink,” Phil Greer, CEO of Best Lawyers, explains how law firms can use legal directories like Best Lawyers to […]
You carefully craft a press release. You go through rounds of internal edits and approvals. The quote is massaged more than a bowl of kale at a trendy salad spot. You send it out to the media … and the published story has errors. Sigh. Unfortunately, this scenario is becoming all too common. In today’s […]