If you want to keep the social media algorithm happy — and more importantly, your audience engaged — you should consider working video into your strategy.
Speaking engagements are more than just additional CV bullets; they demonstrate authority and expertise to prospects.
Congratulations! You’ve successfully implemented an email marketing strategy to connect with your clients and prospects. Email marketing is a potent tool for getting a high return on your marketing investment. But, wait! Just a day after hitting ‘send,’ you receive that dreaded message: “So-and-so didn’t receive the email; it went to spam.” Even worse? Your […]
Using video in your marketing strategy stacks the odds in your favor — and research proves it! Multiple studies into buyer behavior demonstrate that people like to see companies use video. It helps them digest information faster and builds brand credibility and authenticity, translating to ROI at a much faster pace. Plus, 91% of businesses […]
I love a good podcast. The ones that make me feel like the host and guest are standing in the same room are instant favorites — doesn’t matter what genre it is. Personal entertainment aside, they’re also a fantastic business opportunity for B2B companies. Not only does running a podcast enable you to build brand […]
When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast in November of 2020, she wanted to try something new. Over several episodes, she began to see the benefits of the podcast, and stuck to it. Now with more than 70 episodes, Michelle has learned a lot about the benefits […]
In the legal profession, diversity, equity and inclusion (DEI) have become crucial focal points for organizations striving to create a more equitable and representative environment. One prominent initiative attracting the participation of more and more firms is the Mansfield Rule Certification, created by Diversity Lab.
If your law firm has a marketing team and needs a little extra help, or you’re starting from scratch and want to build brand awareness and credibility for your firm, hiring an agency can be extremely beneficial. Maybe you’ve already decided you want to hire an agency and have started to search for one, but […]
In any public relations opportunity a lawyer encounters, it is always important to draw attention to their practices and their firms.
Class is back in session! It’s been a minute, but I’m back to pontificate about the wonders that are legal awards and recognitions. Did ya miss me? (If you’ve been studying up, you know we’ve already chatted about The Legal 500, Law360, Super Lawyers, The Best Lawyers in America and Chambers.) Okay, with a dash […]