Law firms are known for the diverse minds and unique perspectives they bring to the table for clients. But that approach does not always lend itself well to law firm PR and content marketing.
‘Twas the night before holiday vacation, and all through the law firm, not a body was stirring — except for you, that dedicated marketing director finalizing next year’s budget. OK, maybe you’re also watching for price drops on Amazon. ‘Tis the season, after all. Since you likely bought, wrapped and sent all the firm’s client […]
I love a good podcast. The ones that make me feel like the host and guest are standing in the same room are instant favorites — doesn’t matter what genre it is. Personal entertainment aside, they’re also a fantastic business opportunity for B2B companies. Not only does running a podcast enable you to build brand […]
When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast in November of 2020, she wanted to try something new. Over several episodes, she began to see the benefits of the podcast, and stuck to it. Now with more than 70 episodes, Michelle has learned a lot about the benefits […]
In the legal profession, diversity, equity and inclusion (DEI) have become crucial focal points for organizations striving to create a more equitable and representative environment. One prominent initiative attracting the participation of more and more firms is the Mansfield Rule Certification, created by Diversity Lab.
When I was working at a television station, the first question the news director would ask after a reporter came in with a juicy story was, “Is it exclusive?” She wanted to know if her station was the only place viewers could find the story or if they would at least be the first to […]
Two years ago we published our original Chambers and Partners 101 blog post. Does the memory echo like a gong throughout your bones? I lean towards the dramatic because deciding to submit to Chambers can feel dramatic. And my goal is certainly not to peer pressure you to submit. Not all law firms have the […]
If your law firm has a marketing team and needs a little extra help, or you’re starting from scratch and want to build brand awareness and credibility for your firm, hiring an agency can be extremely beneficial. Maybe you’ve already decided you want to hire an agency and have started to search for one, but […]
In any public relations opportunity a lawyer encounters, it is always important to draw attention to their practices and their firms.
Class is back in session! It’s been a minute, but I’m back to pontificate about the wonders that are legal awards and recognitions. Did ya miss me? (If you’ve been studying up, you know we’ve already chatted about The Legal 500, Law360, Super Lawyers, The Best Lawyers in America and Chambers.) Okay, with a dash […]