The legal marketing landscape is experiencing a seismic shift. While law firms have spent years perfecting their Google rankings and SEO strategies, a new player has quietly entered the game: artificial intelligence (AI). AI tools like ChatGPT, Perplexity, Claude and Gemini are rapidly becoming trusted sources for answers and recommendations, fundamentally changing how potential clients […]
If you’ve been lying awake at night worried about whether or not your law firm PR efforts mean anything in the age of AI chatbots and generative search engines, I have some great news for you. Just keep doing what you’re doing. In fact, do more. Yes, I realize that’s a bit self-serving given I’m […]
Many law firms invest in excellent business development coaching, see fantastic initial results, then watch performance gradually decline. Anna Hedgepeth, Chief Strategy Officer at Cranfill Sumner, observed this cycle happening firsthand at her firm and set out to develop a psychology-based system that would produce lasting results. Anna joins Michelle Calcote King on this “Spill […]
AI has changed the content landscape. Now, anyone can produce a polished, credible-sounding blog post in seconds. As a result, the bar for real thought leadership has quietly — and significantly — risen. The result? A sea of sameness. Smart-sounding copy, templated structures and headlines that all blur together. In our last post, we explored […]
You can’t sell a product effectively without understanding it. In law firms, that product is the attorneys. To sell legal services, legal marketers need to invest in not just learning the firm’s clients and industries, but also the nuances of the attorneys they support and the economics that drive their daily decisions. In this episode […]
CLIENT Lightfoot, Franklin & White LLC is a leading national litigation boutique with offices in Birmingham and Houston. With more than 70 attorneys, the firm is recognized for its expertise in high-stakes litigation, white-collar defense, NCAA investigations and corporate compliance across the United States. THE CHALLENGE When Lightfoot first approached Reputation Ink in 2017, the […]
AI has changed the content game. For years, professional services firms relied on a steady stream of blog posts, client alerts and insight pieces to showcase their expertise. But now, artificial intelligence can generate “smart-sounding” content in seconds — and suddenly, even the most polished article isn’t a guaranteed differentiator. This shift brings both opportunity […]
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Reputation Ink’s Michelle Calcote King joined industry leaders on the LMA Podcast to discuss how modern legal PR has evolved from reactive press releases to strategic credibility building through media relationships. The conversation explored how law firms can maximize their communications investment as AI content proliferates and newsrooms become increasingly selective about their trusted sources.
In this episode, Michelle Calcote King sits down with Megan Senese, co-founder and principal at stage, a woman-owned legal marketing and business development consultancy, to discuss how newly minted partners can develop authentic networking approaches that generate business. Through her own journey from “networking-phobic” marketing professional to successful business developer, Megan demonstrates how connecting with […]