At conferences, expos and other industry events, the sea of email and phone pitches temporarily parts to make way for real, face-to-face connections with journalists. Here’s how — and why — professionals in the legal, architecture, engineering and construction (AEC) industries should seize this opportunity to meet the media.
It’s hard to believe Q2 is halfway over. Well, kinda hard to believe. If your firm is anything like our clients, this year has been remarkably busy. And even though legal marketers recognize the importance of legal rankings and awards in generating new business and strengthening relationships, time can sprint past us (right alongside our […]
If you want to keep the social media algorithm happy — and more importantly, your audience engaged — you should consider working video into your strategy.
Happy Earth Month! One of the best ways to recycle your firm’s greatest hits into various forms of content is to submit for legal awards. These submissions provide a great opportunity to mindfully curate all the reasons why your firm is the best. While we keep an eye on legal awards all year long, below […]
Speaking engagements are more than just additional CV bullets; they demonstrate authority and expertise to prospects.
Mid-March can be a time when luck is top of mind. And while we love a found penny and the random four-leaf clover, we see time and again how law firms never luck into coverage. Instead, they proactively seek out opportunities, and we have the best ones for you this month:
Congratulations! You’ve successfully implemented an email marketing strategy to connect with your clients and prospects. Email marketing is a potent tool for getting a high return on your marketing investment. But, wait! Just a day after hitting ‘send,’ you receive that dreaded message: “So-and-so didn’t receive the email; it went to spam.” Even worse? Your […]
Roses are red, Violets are blue. Your attorneys want recognition, And we want that for them too! Okay. Writing holiday poems may not be our strong suit. But you know what is? Helping our legal clients find the award programs best suited for their expertise and goals.
Using video in your marketing strategy stacks the odds in your favor — and research proves it! Multiple studies into buyer behavior demonstrate that people like to see companies use video. It helps them digest information faster and builds brand credibility and authenticity, translating to ROI at a much faster pace. Plus, 91% of businesses […]
If you subscribe to our newsletter, then you know that we already bring you the latest and greatest award opportunities to showcase your firm’s expertise and accomplishments. But what happens when you win an award? You want everyone to know (particularly potential clients and recruits), but you might not know where to start when promoting […]