Every fall, like clockwork, law firm marketers hear the same refrain from busy partners: “Do we really need to do a holiday card this year?” It’s tempting to trim the tradition. After all, your lawyers are billing hours, juggling client demands and prepping for year-end — who has time to pick paper stock or sign […]
Attorneys are trained to be cautious and confidential, and these instincts often extend beyond client matters into a general reluctance to promote their own achievements. This creates a challenge for law firm marketers trying to publicize wins, celebrate successes and build the firm’s reputation in the market. In this episode of “Spill the Ink,” Brittany […]
Every law firm marketer has been asked this question — often by a managing partner or practice leader: “What’s the ROI of our firm’s public relations? Did that article bring in any new clients?” It’s a fair question, but it’s also the wrong question. In professional services, the sales cycle is long, complex and deeply […]
Pssst. Legal 500 submissions for all practice groups are due on Nov. 14. Haven’t started yet, or still neck-deep in strategizing your submissions? Fear not. This blog post will detail everything you need to know about Legal 500, the submissions process, what’s new for 2026 and how to maximize your chances of being ranked. We’ll […]
Learn how law firms can audit content for ChatGPT and AI discovery with these tips to boost your firm’s visibility.
Today’s legal marketplace is crowded with firms that look strong at first glance. Professional bios and well-designed websites are standard. The real challenge for clients is figuring out which firms have the right experience and track record behind the polish. That’s where proof comes in. Clients aren’t just reading what you say about yourself — […]
The legal marketing landscape is experiencing a seismic shift. While law firms have spent years perfecting their Google rankings and SEO strategies, a new player has quietly entered the game: artificial intelligence (AI). AI tools like ChatGPT, Perplexity, Claude and Gemini are rapidly becoming trusted sources for answers and recommendations, fundamentally changing how potential clients […]
If you’ve been lying awake at night worried about whether or not your law firm PR efforts mean anything in the age of AI chatbots and generative search engines, I have some great news for you. Just keep doing what you’re doing. In fact, do more. Yes, I realize that’s a bit self-serving given I’m […]
Many law firms invest in excellent business development coaching, see fantastic initial results, then watch performance gradually decline. Anna Hedgepeth, Chief Strategy Officer at Cranfill Sumner, observed this cycle happening firsthand at her firm and set out to develop a psychology-based system that would produce lasting results. Anna joins Michelle Calcote King on this “Spill […]
AI has changed the content landscape. Now, anyone can produce a polished, credible-sounding blog post in seconds. As a result, the bar for real thought leadership has quietly — and significantly — risen. The result? A sea of sameness. Smart-sounding copy, templated structures and headlines that all blur together. In our last post, we explored […]