Reputation Ink, a marketing and public relations agency focused on B2B professional services firms, has been recognized by the Daily Business Review as the 2nd place winner in the 2025 Best Of survey in the “Public Relations Firm” category. “It’s always meaningful when recognition comes directly from the professionals we serve,” said Michelle Calcote King, […]
AI tools are changing the marketing game for small and midsized law firms, making it easier for them to compete with the bigger players in their markets. In this episode of “Spill the Ink,” Michelle Calcote King interviews Jennifer Scotton, the Chief Marketing Officer at Constangy, to discuss how AI is transforming legal marketing. Jennifer’s […]
Understanding the methodology behind legal rankings can transform how law firms approach the nomination process. In this “Spill the Ink” episode, Elizabeth Petit, Vice President of Research and Development at Best Lawyers, pulls back the curtain on the peer-review process that has been the rankings program’s foundation since 1983. Michelle and Elizabeth also discuss the […]
‘Twas the night before holiday vacation, and all through the law firm, not a body was stirring — except for you, that dedicated marketing director finalizing next year’s budget. OK, maybe you’re also watching for price drops on Amazon. ‘Tis the season, after all. Since you likely bought, wrapped and sent all the firm’s client […]
Every fall, like clockwork, law firm marketers hear the same refrain from busy partners: “Do we really need to do a holiday card this year?” It’s tempting to trim the tradition. After all, your lawyers are billing hours, juggling client demands and prepping for year-end — who has time to pick paper stock or sign […]
Attorneys are trained to be cautious and confidential, and these instincts often extend beyond client matters into a general reluctance to promote their own achievements. This creates a challenge for law firm marketers trying to publicize wins, celebrate successes and build the firm’s reputation in the market. In this episode of “Spill the Ink,” Brittany […]
Every law firm marketer has been asked this question — often by a managing partner or practice leader: “What’s the ROI of our firm’s public relations? Did that article bring in any new clients?” It’s a fair question, but it’s also the wrong question. In professional services, the sales cycle is long, complex and deeply […]
Pssst. Legal 500 submissions for all practice groups are due on Nov. 14. Haven’t started yet, or still neck-deep in strategizing your submissions? Fear not. This blog post will detail everything you need to know about Legal 500, the submissions process, what’s new for 2026 and how to maximize your chances of being ranked. We’ll […]
Learn how law firms can audit content for ChatGPT and AI discovery with these tips to boost your firm’s visibility.
Today’s legal marketplace is crowded with firms that look strong at first glance. Professional bios and well-designed websites are standard. The real challenge for clients is figuring out which firms have the right experience and track record behind the polish. That’s where proof comes in. Clients aren’t just reading what you say about yourself — […]