In this episode of Spill the Ink, Michelle Calcote King talks with Michael Rafalowich, Managing Editor and Head of Research at Benchmark Litigation, the leading intelligence platform dedicated to identifying and ranking top litigators and litigation firms across the U.S. and Canada. He shares what’s new for the 2027 cycle, including expanded local market coverage […]
It’s never too late to start planning for the next Chambers USA research cycle. That’s our mantra at Reputation Ink, and it’s served both our clients and us well. Even if it is still months away from the official launch, those deadlines are going to be on us before we know it. We say this […]
While client alerts play a critical role in a firm’s marketing efforts, they are renowned in the industry for their lack of readability, substance and timeliness.
Media coverage isn’t just about visibility; it’s about credibility. In an era of shrinking newsrooms, digital overload and nonstop pitches, getting your firm quoted or featured requires more than a compelling story. It requires reaching the right journalist, at the right outlet, with the right angle. Reporters and producers are inundated daily with emails competing […]
In many newsrooms, one of the first questions an editor asks after hearing a compelling story idea is, “Is it exclusive?” The goal is simple: determine whether the outlet can be the only source of the story or at least the first to break it. In an environment where audiences have constant access to information, […]
The legal market is saturated with interchangeable claims: experience, results, client-first service. (Yawn.) Now “AI-powered efficiency” is getting stapled to the same recycled messaging like it’s a fresh idea. The result? Most law firm websites sound polished, impressive…and nearly indistinguishable. And yeah, that’s a problem for law firm marketers. When everything sounds credible, nothing feels […]
By Michelle Calcote King and Jordyn Cordner, Strategic Technology Solutions For many law firms, marketing in 2026 feels harder than it used to — not because firms lack talent or expertise, but because the market has fundamentally changed. Discovery is digital. Competition is louder. Clients are more skeptical, more informed and less patient. And the […]
As AI search engines grapple with hallucinations and unreliable information, people (and AI systems themselves) are doubling down on trusted “sources of truth” like peer-reviewed rankings to deliver accurate recommendations. In this episode of “Spill the Ink,” Phil Greer, CEO of Best Lawyers, explains how law firms can use legal directories like Best Lawyers to […]
You carefully craft a press release. You go through rounds of internal edits and approvals. The quote is massaged more than a bowl of kale at a trendy salad spot. You send it out to the media … and the published story has errors. Sigh. Unfortunately, this scenario is becoming all too common. In today’s […]
A solid public relations strategy is an essential part of a savvy legal marketer’s arsenal. PR is a unique and powerful tool unlike other marketing efforts because it offers third-party validation: When a lawyer is quoted in an online news story, appears as a pundit on a news show or publishes something in an industry […]