As AI search engines grapple with hallucinations and unreliable information, people (and AI systems themselves) are doubling down on trusted “sources of truth” like peer-reviewed rankings to deliver accurate recommendations. In this episode of “Spill the Ink,” Phil Greer, CEO of Best Lawyers, explains how law firms can use legal directories like Best Lawyers to […]
You carefully craft a press release. You go through rounds of internal edits and approvals. The quote is massaged more than a bowl of kale at a trendy salad spot. You send it out to the media … and the published story has errors. Sigh. Unfortunately, this scenario is becoming all too common. In today’s […]
A solid public relations strategy is an essential part of a savvy legal marketer’s arsenal. PR is a unique and powerful tool unlike other marketing efforts because it offers third-party validation: When a lawyer is quoted in an online news story, appears as a pundit on a news show or publishes something in an industry […]
2025 saw a major shift in how law firms view risk. For the first time, reputational risk trumped revenue as the number-one concern for law firms, according to Embroker, a business insurance provider serving law firms. According to Embroker’s 2025 Legal Risk Index, reputational risks and employment-related claims are now tied — at 47% each […]
With the legal industry facing a 20% turnover rate and substantial costs associated with attorney departures, firms need every competitive advantage available to them. Many firms are experiencing turnover that could result in losing over 100% of their associates within a five-year period, an alarming trend compared with pre-pandemic standards. While the adage “clients hire […]
Landing a new client is just the beginning. For law firms working with in-house counsel, the greater challenge lies in maintaining long-term relationships that evolve beyond transactional exchanges. Candisse Williamson, General Counsel at Hartbeat, Kevin Hart’s global media company, brings a unique perspective to this challenge, having worked both in Big Law and built legal […]
Reputation Ink, a marketing and public relations agency focused on B2B professional services firms, has been recognized by the Daily Business Review as the 2nd place winner in the 2025 Best Of survey in the “Public Relations Firm” category. “It’s always meaningful when recognition comes directly from the professionals we serve,” said Michelle Calcote King, […]
AI tools are changing the marketing game for small and midsized law firms, making it easier for them to compete with the bigger players in their markets. In this episode of “Spill the Ink,” Michelle Calcote King interviews Jennifer Scotton, the Chief Marketing Officer at Constangy, to discuss how AI is transforming legal marketing. Jennifer’s […]
Understanding the methodology behind legal rankings can transform how law firms approach the nomination process. In this “Spill the Ink” episode, Elizabeth Petit, Vice President of Research and Development at Best Lawyers, pulls back the curtain on the peer-review process that has been the rankings program’s foundation since 1983. Michelle and Elizabeth also discuss the […]
‘Twas the night before holiday vacation, and all through the law firm, not a body was stirring — except for you, that dedicated marketing director finalizing next year’s budget. OK, maybe you’re also watching for price drops on Amazon. ‘Tis the season, after all. Since you likely bought, wrapped and sent all the firm’s client […]