Many law firms invest in excellent business development coaching, see fantastic initial results, then watch performance gradually decline. Anna Hedgepeth, Chief Strategy Officer at Cranfill Sumner, observed this cycle happening firsthand at her firm and set out to develop a psychology-based system that would produce lasting results. Anna joins Michelle Calcote King on this “Spill […]
AI has changed the content landscape. Now, anyone can produce a polished, credible-sounding blog post in seconds. As a result, the bar for real thought leadership has quietly — and significantly — risen. The result? A sea of sameness. Smart-sounding copy, templated structures and headlines that all blur together. In our last post, we explored […]
You can’t sell a product effectively without understanding it. In law firms, that product is the attorneys. To sell legal services, legal marketers need to invest in not just learning the firm’s clients and industries, but also the nuances of the attorneys they support and the economics that drive their daily decisions. In this episode […]
CLIENT: Lightfoot, Franklin & White LLC is a leading national litigation boutique with offices in Birmingham and Houston. With more than 70 attorneys, the firm is recognized for its expertise in high-stakes litigation, white-collar defense, NCAA investigations and corporate compliance across the United States. THE CHALLENGE: When Lightfoot first approached Reputation Ink in 2017, the […]
AI has changed the content game. For years, professional services firms relied on a steady stream of blog posts, client alerts and insight pieces to showcase their expertise. But now, artificial intelligence can generate “smart-sounding” content in seconds — and suddenly, even the most polished article isn’t a guaranteed differentiator. This shift brings both opportunity […]
Well-designed templates support brand integrity while saving precious time and enabling non-designers to create professional content that actually looks professional.
Reputation Ink’s Michelle Calcote King joined industry leaders on the LMA Podcast to discuss how modern legal PR has evolved from reactive press releases to strategic credibility building through media relationships. The conversation explored how law firms can maximize their communications investment as AI content proliferates and newsrooms become increasingly selective about their trusted sources.
In this episode, Michelle Calcote King sits down with Megan Senese, co-founder and principal at stage, a woman-owned legal marketing and business development consultancy, to discuss how newly minted partners can develop authentic networking approaches that generate business. Through her own journey from “networking-phobic” marketing professional to successful business developer, Megan demonstrates how connecting with […]
Attorney bios are crucial business development tools, not just website fillers. Learn how strategic storytelling in your bio builds client trust and shapes your practice’s future, with insights from Raychel Lean’s latest Law360 article.
In this episode, John Byrne, the Chief Marketing Officer at Gould & Ratner and the 2025 President of the Legal Marketing Association, disputes the idea that legal marketing is behind other professional services industries. He and Michelle Calcote King discuss how forward-thinking law firms are harnessing the power of content marketing and leveraging data analysis to bolster client retention. John emphasizes the vital role of relationship selling in legal marketing and explores how marketers can earn a seat at the table at their firms. John’s insights empower marketers to recognize their influence and champion the value of their profession.