In this episode, Michelle Calcote King sits down with Megan Senese, co-founder and principal at stage, a woman-owned legal marketing and business development consultancy, to discuss how newly minted partners can develop authentic networking approaches that generate business. Through her own journey from “networking-phobic” marketing professional to successful business developer, Megan demonstrates how connecting with […]

Attorney bios are crucial business development tools, not just website fillers. Learn how strategic storytelling in your bio builds client trust and shapes your practice’s future, with insights from Raychel Lean’s latest Law360 article.

In this episode, John Byrne, the Chief Marketing Officer at Gould & Ratner and the 2025 President of the Legal Marketing Association, disputes the idea that legal marketing is behind other professional services industries. He and Michelle Calcote King discuss how forward-thinking law firms are harnessing the power of content marketing and leveraging data analysis to bolster client retention. John emphasizes the vital role of relationship selling in legal marketing and explores how marketers can earn a seat at the table at their firms. John’s insights empower marketers to recognize their influence and champion the value of their profession.

Legal marketers who want to remain a trusted source for their audience need to pay attention to the media landscape shift

I’m sharing some trends I believe any professional services firm or B2B company should consider when implementing marketing strategies this year.

According to LinkedIn, members engage with 1.5 million pieces of content every minute, a testament to the platform’s success at fostering connection.

Attorney bios are among the most frequently visited pages on a law firm’s website, used by decision-makers to compare and contrast firms and gauge attorney skills and compatibility.

Here are the legal PR deadlines we don’t want you to have nightmares about during spooky season.

How much more efficient and effective does AI actually make marketing agencies?

Here are the legal PR opportunities on our watch list this month.

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