Law firm advertising and social media. These two subjects are complicated enough on their own, not to mention when you put them together. Unlike radio ads and the Yellow Pages of yesteryear, today’s social media platforms allow marketers to appeal to users in a more targeted and personal way than ever before. But how much […]

Referrals and relationships are the lifeblood of law firm marketing and business development. Thus, it makes sense that law firms request and promote client testimonials, endorsements and reviews. Instead of saying how great you are, let a client say it for you. What’s more powerful than that? Unfortunately, it’s not that simple in the legal […]

Let’s say you’re a marketer at a regional law firm, with offices in six states. Being a consummate professional, you know that the legal profession is governed by ethics rules, which vary state by state, but are all based on (but not identical to) the American Bar Association’s (ABA) Model Rules of Professional Conduct.  Among […]

Ah, the holidays. A time when we’re surrounded by warm wishes, those we love — and a never-ending sales pitch to get us to spend, spend, spend. The holiday fervor seems to start earlier every year, too (I swear I saw toy Santas alongside the American flags in one store this past July 4th).  This […]

*Foreboding, creepy music plays* Our law firm marketer hero is alone in the office, at her desk. Everyone else went home hours ago. It’s deathly silent, aside from the echoing sound of her keystrokes as she sets up tomorrow’s social media posts on Buffer. She’s just about done. She can go home after a long […]

This post was first published on Law Journal Newsletters. Visit any law firm’s website and you’ll find bulleted lists of representative matters and deals that look like this: This might be the most wasted opportunity in the land of wasted opportunities called Law Firm Marketing. While laundry lists of every single matter an attorney has […]

I love a good Stephen King book — and not just because I’m into spooky stories and horror movies. The man can write. He knows how to develop characters, build suspense and illuminate intricacies of the human condition. Like a lot of things in life, great writing comes with practice and learning from others. King’s […]

Note: This post was first published on the Thomson Reuters Legal Executive Institute blog.  It’s the classic chicken-and-egg problem: You don’t have money to invest in marketing, but you need marketing to grow. And while there are plenty of studies clearly demonstrating a direct link between law firms’ marketing investment and financial growth, many firms […]

Content projects — such as website updates and new bios, practice group descriptions, case studies and project descriptions — may seem simple at first glance. Just figure out what needs to be written, do the research, conduct subject-matter-expert interviews and start writing…. Right? Not so fast. Before you ever set fingers to keyboard, you must […]

What does your law firm’s marketing content say? Does it have a voice? Is anyone listening? Nowadays, all of us — yes, that includes your firm’s clients and potential clients — are inundated with emails, advertisements, notifications and social media posts around the clock. That means standing out is more important than ever… but that […]